Miu Miu Holiday 2025 Ad Campaign

Here, beneath centuries-old beams and timeworn brick, Miuccia Prada stages a study of memory and renewal. What might have been a conventional holiday tableau becomes a meditation on contrast: between youth and age, presence and remembrance.

Captured on Super 8 film, Hill’s lens favors tactility over gloss. The grain and muted palette soften the opulence, transforming fireplaces and overgrown ivy into an emotionally charged scene. The cast moves through the manor not as guests but as ghosts of modernity; curious, unhurried, self-contained.

Lotta Volkova’s styling amplifies that duality: contrasting textures layered, sequin knits glimmer beside rough-hewn stone, loafers treading the same uneven floors that once bore heavy boots. It’s a world of deliberate imperfection, one where elegance flickers, fragile and alive, in the dim light of recollection.

This campaign marks an intriguing refinement of Miu Miu’s visual language. After seasons defined by irony and subversion, Holiday 2025 feels contemplative, a return to introspection without losing the brand’s mischievous core. Hill’s use of film imbues the collection with intimacy; even the grandest compositions feel personal, like frames from a home movie rediscovered after decades. If the pacing veers toward restraint, that feeling of quietude is exactly the point: the absence of spectacle allows texture, emotion, and silence to take center stage. It’s a bold kind of minimalism, one rooted not in austerity but in trust. Trust that stillness can speak louder than sparkle.

Reminding us that modern femininity is less about performance and more about presence, the Miu Miu holiday campaign is an ode to beauty as something lived-in, unguarded, and perpetually in motion. Amid the season’s noise, Miuccia Prada offers something rare, a pause.

Miu Miu Creative Director | Miuccia Prada
Photographer | Angela Hill
Models | Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen
Stylist | Lotta Volkova