RESEARCH FACTORS IN ANY CORPORATION
Dimensions of market analysis
The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization’s own strengths and weaknesses. A market analysis investigates among other things the influence of supply and demand trade on the market. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels, work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.