Kim K. Promotes Cindy Crawford Startup Prenuvo Clinical Trial To Assess Impact Of Whole-Body MRI
Prenuvo—an imaging startup founded by Cindy Crawford launched a clinical trial to explore the benefits of whole-body MRI exams. The project will span 10 years and operate out of the Hercules Research Center in Watertown, Massachusetts, which specializes in these exams. The company value is $70 million which Crawford invested with 23AndMe CEO Anne Wojcicki. Prenuvo previously announced ambitious expansion plans, with the firm currently operating locations across New York, Los Angeles, Redwood City, Calif., Dallas, Boca Raton, Fla., Chicago, Bethesda, Md., Atlanta, Vancouver, and a partner location in Minneapolis.