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Presented in sumptuous scenographies, behind the facades of private mansions, in the luxurious boutiques of Place Vendôme but also in the heart of the hushed lounges of Parisian palaces, these unique jewels summon a myriad of colored stones, each rarer than the last. Between splendor and fantasy, figurative, animal and floral inspirations, abstract creations, transformable jewelry and anniversary collections, the new jewels compete in technicality and creativity. Held at the historic Terme di Diocleziano, the celebration also commemorated the recent public reopening of the ancient bath complex, renowned for its vast scale and rich historical artifacts.
What about Anne Hathaway, who appeared at the event in the image of Audrey Hepburn , but the actress was not the only star guest of the show. The event attracted a global audience, including Bvlgari brand ambassadors Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman. To highlight the anniversary, Priyanka Chopra Jonas wore the Serpenti Aeterna necklace, described as the most exquisite piece ever made by Bvlgari.
The evening included a high-profile fashion show in the Chiostro Ludovisi, styled by Carine Roitfeld, featuring models Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni, and Giacomo Cavalli. The performances began with a dance duet by choreographer Sadeck Berrabah and Eleonora Abbagnato, director of Teatro dell’Opera di Roma, blending classical and contemporary styles.
Following the fashion showcase, a gala dinner curated by Michelin-starred chef Massimiliano Alajmo took place at the Chiostro di Michelangelo. The evening concluded with a live performance by singer-songwriter Elisa.
Additionally, Bvlgari introduced the “Vista Aeterna” installation by Dutch designer Sabine Marcelis in Piazza di Spagna. The installation includes twelve travertine pillars with rotating colored mirrors that reflect the sunlight, creating a dynamic play of light and colors throughout the day.
In line with its commitment to innovation, Bvlgari also launched the Bvlgari Digital Passport, a blockchain-based system to securely store data on each high jewelry piece, ensuring transparency and security in product authentication. This digital initiative represents Bvlgari’s ongoing efforts to blend tradition with modern technology in the luxury sector.
Priyanka Chopra paired her stunning evening gown with a special Serpenti Aeterna necklace, thus celebrating the 140th anniversary of the Bvlgari brand’s heritage. The necklace features seven flawless diamond drops totaling 140.00 carats and 698 baguette diamonds weighing 61.81 carats, symbolizing each year of Bvlgari’s operation.
Among the guests were other ambassadors of the Bvlgari jewelry house: Hollywood star of Indian origin Priyanka Chopra, former first lady of France Carla Bruni and legendary film star Isabella Rossellini. By the way, Carla and Isabella, in addition to the carpet, took to the catwalk during the show and demonstrated some of the key models of the new line.
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