Versace Unveils Its SS/24 Campaign With Supermodel Icon Claudia Schiffer

  • 1 minute read
Versace has unveiled its SS/24 campaign led by catwalk icon Claudia Schiffer. According to Versace, the models selected to join Schiffer for the new campaign were chosen because they “highlight the versatility and power of this new generation’s attitude; its beauty, its empowerment, its elegance, and its future-forward determination.”
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Alongside the supermodel is a slew of new-generation talent including Loli Bahia, Mona Tougaard, and Fernando Lindez. 

One of the key releases for the new season is the line of Medusa ’95 bags, which offer a new take on the nineties classic. 

In the collection, there is a unique horizontal tote bag and handbag defined by a new version of a metal detail featuring the iconic Medusa signifier that debuted in 1995, and a particular and luxurious powder-like leather. 

The house added, “In the hands of the campaign’s new generation of stars, these bags can be seen as both a fashion statement of the moment and a design piece full of contemporary beauty, depending on the attitude of the wearer.”

Meanwhile, the house’s creative director and sister of its late founder, Donatella Versace said: “The power of these incredible women dressed in iconic House silhouettes and fabrics. Loli, Mona, and our legendary Claudia! This is everything I love in fashion. Of course… It’s Versace!” 

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Madeline (aka Maddy), is Vogue.com's fashion market editor and in-house shopping expert.

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