Neubauer Artists And Valentino Promote Chinese Lunar New Year 2025 Campaign

Simply irresistible

In Chinese culture, the snake symbolizes wisdom, transformation and elegance, which fits perfectly into the visual narrative of this collection. The dominant red color, which symbolizes luck and prosperity, further emphasizes the importance of this celebration in the Eastern tradition.

In the center of attention are Jolin Tsai and Sun Li, who highlight the Alessandro Michele collection with their presence , bringing a subtle fusion of tradition and contemporary design.

Puff sleeves and layered ruffles add dynamism, while accessories such as bags with the signature Valentino logo, lace gloves and sculptural earrings further emphasize the thoughtfulness of each piece.

Audrey Hu brings freshness to styling, with carefully chosen details such as shoes with bows and elegant hair accessories. Each combination exudes a thoughtful aesthetic, while
 Feifei Li’s set design provides a rich visual context full of traditional elements.

Christopher Simmonds’ creative direction adds the finishing touch, deftly blending Italian fashion heritage with a deep respect for Chinese culture, creating a campaign that resonates with profound visual and stylistic harmony.

Through this campaign, Valentino combines traditional elements with modern design, bringing a strong and elegant interpretation of Chinese culture.

The Chinese Lunar year is on Wed, Jan 29, 2025

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Alessandra Signorelli

Signorelli is an Italian journalist writing about travel, lifestyle, wellness and beauty. She works in the Editorial Board of George V Magazine. She is based in Rome.

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