Combining Parisian Elegance With Sustainability

GEORGE V MAGAZINE
KÔYÉ is not just a brand, it is a movement. Challenging the dizzying pace of fast fashion, KÔYÉ has ​​created a haven of timeless elegance and conscious luxury. Alicia Issaka founded the Parisian brand in 2019. KÔYÉ represents a contemporary vision of femininity : bold yet refined, sophisticated yet accessible.
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A designer with a story

For Alicia Issaka, KÔYÉ is much more than a fashion brand; it is the realization of a lifelong passion for telling stories through textiles and design. Raised in Paris, Alicia was exposed to the rich world of fabrics and artisanal techniques from a young age, which shaped her belief that clothing carries cultural and emotional meaning. “Clothes are never just about looks,” Alicia says. “It’s a way to share who you are—your strength, your grace, and your individuality.” “Fashion speaks the language of emotion,” she muses, her eyes shining with the same passion that originally ignited her path.

Alicia’s journey was inspired by her multicultural upbringing, extensive travel, and the women she met throughout her life. Each of these influences contributes to the DNA of KÔYÉ, making it a brand that resonates on a personal level.

At its core, KÔYÉ is about versatility and empowerment. Designed for women who live dynamic lives, KÔYÉ pieces easily adapt to the transition from day to night, from work to play. The KÔYÉ woman moves through life with graceful determination. Equally powerful when leading a boardroom meeting or sipping champagne at sunset, her wardrobe is an arsenal of possibilities. The brand’s star, the Samarcande velvet dress , embodies this duality—its luxurious material catches the light like liquid gold, while its architectural lines speak of power and presence. Or the Hérat top , which combines minimalist elegance with a fun, detachable collar that adds versatility.

In an industry often criticized for its environmental footprint, KÔYÉ treads carefully but decisively. Each piece is created in a small, skilled atelier in Barcelona, ​​where craftsmen work like modern-day alchemists, transforming sustainable fabrics into sustainable and versatile garments. From rich velvets to delicate laces, fabrics are chosen not only for their aesthetic appeal, but also for their ability to flatter all skin tones and body types.

A style that speaks

A commitment to sustainability makes KÔYÉ a brand that stands out in the fashion industry. The brand’s collections are produced in limited editions to reduce waste, while locally sourced fabrics underscore the commitment to reducing environmental impact. “Our goal is to create clothes that last—both in quality and style,” explains Alicia. “We want each piece to be an extension of the woman who wears it.” The emphasis on craftsmanship ensures that every detail, from construction to finishing, reflects the brand’s ethos of thoughtful design. Whether it’s a dress that fits like a second skin or a top that exudes understated charm, each piece feels intentional and unique.

Ode to women

La Muse , KÔYÉ’s latest collection, is a heartfelt tribute to the women who inspire Alicia. From strong silhouettes to soft, flowing fabrics, the pieces celebrate the duality of femininity—delicate yet powerful, bold yet subtle. KÔYÉ’s designs strive to empower women, helping them feel confident and radiant in any environment. Whether in the boardroom or on the dance floor, KÔYÉ’s pieces are created to perfectly fit the woman who wears them, allowing her to feel as amazing and powerful as possible.

Looking ahead

As KÔYÉ grows, Alicia Issaka remains true to her commitment to sustainability, individuality, and timeless design. She envisions a future where KÔYÉ’s thoughtful creations become synonymous with conscious luxury. “Fashion isn’t just about clothes—it’s about connecting,” says Alicia. “It’s about making women visible, celebrated, and unstoppable.” KÔYÉ isn’t just a brand; it’s a movement. By fusing fashion with purpose, Alicia Issaka is redefining what it means to dress with intention in today’s world.

English here:

Defying the dizzying pace of fast fashion, KÔYÉ created a sanctuary of timeless elegance and conscious luxury. Alicia Issaka founded this Paris-born brand in 2019. It embodies a contemporary vision of femininity: bold yet refined, sophisticated yet approachable.

A designer with a story

For Alicia Issaka, KÔYÉ represents much more than a fashion brand; it’s the realization of a lifelong passion for storytelling through textiles and design. Growing up in Paris, Alicia’s early exposure to the rich world of fabrics and artisan techniques cultivated her belief that clothing carries cultural and emotional significance.

“Clothing is never just about appearances,” Alicia says. “it’s a way to share who you are—your strength, your grace, and your individuality. Fashion speaks in the language of emotions.” she muses, her eyes dancing with the same passion that first ignited her journey.” Alicia’s journey has been inspired by her multicultural upbringing, extensive travels, and the women she’s met along the way. Each of these influences contributes to the DNA of KÔYÉ, making it a brand that resonates on a personal level.

The philosophy of KÔYÉ

The philosophy of KÔYÉAt its core, KÔYÉ is about versatility and empowerment. Designed for women who navigate dynamic lives, the pieces effortlessly transition between day and night, work and play. Indeed, the KÔYÉ woman moves through life with graceful determination. She’s equally at home commanding a boardroom or sipping champagne at sunset, her wardrobe an arsenal of possibilities.

The brand’s hero piece, the Samarcande velvet dress , embodies this duality – its sumptuous fabric catches light like liquid gold, while its architectural lines speak of power and presence. Or the Hérat top , which pairs minimalist elegance with a playful, detachable collar for added versatility.

In an industry often criticized for its ecological footprint, KÔYÉ treads softly but deliberately. Each piece emerges from a small, skilled atelier in Barcelona, ​​where artisans work like modern-day alchemists, transforming sustainable fabrics into sustainable and versatile clothes. From rich velvets to delicate laces, the fabrics are chosen not only for their aesthetic appeal but for their ability to flatter all skin tones and body types.

Style that speaks

KÔYÉ’s dedication to sustainability sets it apart in the fashion industry. The brand’s collections are produced in limited runs to minimize waste, while locally sourced fabrics underscore its commitment to reducing environmental impact.

“Our goal is to create clothing that lasts—both in quality and in style,” Alicia explains. “We want each piece to feel like an extension of the woman who wears it.” The emphasis on craftsmanship ensures that every detail, from construction to finish, reflects the brand’s ethos of thoughtful design. Whether it’s a dress that hugs the body like a second skin or a top that exudes understated charm, each creation feels intentional and unique.

A tribute to women

La Muse, KÔYÉ’s latest collection, is a heartfelt tribute to the women who inspire Alicia. From strong silhouettes to soft, flowing fabrics, the pieces celebrate the duality of femininity—delicate yet powerful, bold yet understated.

KÔYÉ’s designs aim to empower women, helping them feel confident and radiant in every setting. Whether it’s the boardroom or the dance floor, KÔYÉ pieces are created to move seamlessly with the wearer, making them feel as stunning as they are strong.

Looking forward

As KÔYÉ grows, Alicia Issaka remains steadfast in her commitment to sustainability, individuality, and timeless design. She envisions a future where KÔYÉ’s thoughtful creations become synonymous with conscious luxury.

“Fashion is not just about clothing—it’s about connection,” Alicia says. “It’s about making women feel seen, celebrated, and unstoppable.”

KÔYÉ isn’t merely a brand; it’s a movement. By blending fashion with purpose, Alicia Issaka is redefining what it means to dress with intention in today’s world.

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