GEORGE V MAGAZINE
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Aptly fitting with the mood of quiet celebration and Anthropologie’s curation of contemporary updates on 2010s boho-chic, the short film takes an intimate cover of “New York, New York” as its soundtrack. The accessible and warm narrative of the campaign is a smart way to fill this subtly expanded marketing scope with meaning and connection, balancing a new forward push with a timeless sense of story and style.
The bigger approach to casting and the Big Apple location coincide with a newly expanded marketing push from the lifestyle retailer that includes widening its social media strategy across TikTok, Instagram, and Pinterest, as well as events and special partnerships with stylists and influencers.
Anthropologie Chief Marketing Officer | Elizabeth Preis
Photographer | Yulia Gorbachenko
Models | Taylor Hill, Barbara Palvin, and Devyn Garcia
Location | New York City
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