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The Rules Shaping New Fashion Luxury Marketing: Report

Successful brands working under these rules are embracing story-centered collaborations rather than product-driven ones and looking for tangible ways to drive inclusivity in their messaging to build fandom on 'Philo' and 'Bushwik Birkins' due to their limited availability, per the report.
Martha Zaytoun Published: November 12, 2024 | Updated: November 23, 2024 4 minutes read
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