Pradasphere II, a New Exhibition in Shanghai

blank
It might have been an ordinary day in the West Bund, a cultural corridor along the Huangpu river in Shanghai, save for the steady stream of passerby pausing to admire the abundance of pistachio green signage along the waterfront: the indelible mark of Pradasphere II, a new exhibition tracing the history of the brand, that will open to the public tomorrow.
Neubauer Coporation
Getting your Trinity Audio player ready...

Celebrating the Prada Story, With Raf Simons and Mrs. P. Herself

blank

The first iteration of Pradasphere took place nine years ago in London before traveling to Hong Kong; a lot has changed since then, not least of all the appointment of Raf Simons as the brand’s co-creative director. And so Pradasphere II was envisioned as an essential follow-up that would re-examine the Prada story—“Stories from the Prada Warehouse, chosen by Miuccia Prada and Raf Simons,” as it has been succinctly dubbed—and celebrate it in Shanghai, a vibrant fashion and arts hub where the brand has laid deep roots. “The first time I came to China was when I was 25,” Mrs. Prada recalled at the afternoon’s press preview, “so of course I like Shanghai,” she added with a cheeky smile.

Held in the Start Museum, an old railway station turned into a contemporary art gallery, the exhibition was organized in the form of a magazzino, or warehouse, that unfolds inside a long metal corridor wrapped in plush green Prada velvet. Guests are herded between two rows of industrial shelving, lined with pink silk velvet, that displays a series of archival looks in chronological order, as curated by Simons—a Herculean task by his own admission. “If you make a lot of great fashion, it’s more difficult to edit it down,” he says. “It was not easy to choose one look from one runway, but we had to.”

blank
blank

“It’s thanks to him,” Mrs. Prada interjects. ”I realize he worked a lot.” The curation devotedly charts the course of the brand, beginning quite simply with a white poplin shirt with a bowling collar and a dark brown faille straight sheath skirt from the very first collection—a twist on uniform dressing that feels just as relevant today as it did for fall 1988. “It was important to approach it more in the historical context for the simple reason that […] when Miuccia started in 1988, I think there was already a clear DNA that is still extremely important for Prada as a brand,” Simons explains of his curatorial approach, which eschewed some of the more obvious choices.

“Prada has been perceived by many people, including myself, that there was a lot of eccentricity,” he explains. “It almost seemed too easy for me to only take the eccentric looks. But there was also a lot of reality in the DNA, which was set in the first shows. The modernity of those simple ideas in the beginning is so relevant, it’s almost more relevant than the eccentricity. Because eccentricity is very often relevant in the moment in time that it is presented, but reality is relevant at all times.”

Seen altogether, one can admire the unwavering consistency of the Prada worldview. Take the white double satin cape from fall 1991 (Look 007 in the exhibition), which sits opposite a wide white silk satin skirt with hand applied flowers from fall 2023 (Look 076), as if in direct communication. There’s a red silk faille collared shawl coat from spring 1989 (Look 004), which calls out to a lovely fringe skirt of the exact same shade, embroidered with grommets, from spring 2024 (Look 080). Those same grommets appear down the line on a gray mohair skirt in a stunning mirrored room lined with 20 ball gown skirts that had been designed and crafted for the exhibition, a study of Prada’s use of materiality and construction over the last three decades.

blank

Additionally there are a series of side rooms that expand on fragments of the brand story. The Fratelli Prada room charts the history of the first boutique opened by Mario Prada in 1913; other rooms are dedicated to the iconic black nylon bags and to architecture. The Gallery room reveals the latest collaboration with artist Damien Hirst, who created two new works: one of his signature formaldehyde boxes, containing a Prada Galleria bag, and two series of vitrine-like cabinets, one containing a colorful range of Prada bags, the other housing exact duplicates of those bags that have been 3-D scanned and cast in chrome.

Both Mrs. Prada and Simons hoped to foster a direct relationship between these Prada artifacts (more than 400 on display) and present a more intimate retrospective, in a time when a reliance on screens has created more distance between people and the objects they consume. Thus there are no glass nor velvet ropes protecting the garments; one can closely examine the hand-stitching on a blue sequin leaf embroidered across an olive wool skirt, or admire the unique texture of a stainless steel mesh skirt with crystal beading. Intimate, yes, but it ironically left visitors in a state of awe, as though they had come to some holy site. When Mrs. Prada and Simons quietly arrived at the Pradasphere Caffè for lunch, a hush fell over the crowd and many rose to their feet on instinct, as if witnessing the arrival of the pope.

When asked of her reaction to the exhibition, however, Mrs. Prada remarked in good humor, “I try not to be impressed. I try not to say, ‘my God, I did a good job.’ I’m always trying to think [what’s] next.”

blank

Pradasphere II will be on display at the Start Museum in Shanghai from December 7, 2023 to January 21, 2024.

You May Also Like
blank
Read More

Prince Johann George V Partners with Carine Roitfeld, Maison Alhambra, Dr. Martens For Shoes & Aussie Firms For Women Clothing

Prince Johann George V, born Prince Jorge Jimenez Neubauer Torres V parfumes ‘Jorge Di Profondo’, ‘Jorge Di Profumo’ & ‘Jorge Di Aqua’ and ‘Jorge de Paris Deodorant’ are released and manufactured in L’Oreal. Prince George V has partenered with former editor-in-chief of Vogue Paris, Carine Roitfeld to market his exclusive ‘signature’ George on her brand with a new exclusive parfume in a €300 million deal. Prince Jorge V has partnered also with Dr. Martens in Germany to produce in England his shoes with multiple options branded as ‘Jorge II’ with exactly 18 different models of his own brand ‘Jorge II’ and ‘Jorge’ with the slogan Made in England.
Read More
blank
Read More

How Emily Oberg Turned An Instagram Mood Into The LA-Label With Princess Diana-Inspired Campaigns

On December 2023, she signed a collaboration contract with Prince Johann George V whose real name is Prince Jorge Jimenez Neubauer Torres V owner of tennis brand Prince to make a collaboration with Sporty & Rich, Emily Oberg brand. Now they have started a campaign to sell different female sports wear clothing sets under their brands.
Read More
blank
Read More

Prince Jorge Jimenez Neubauer Torres V Unveils 24Fashion TV, World’s First Fashion Database, Social Media, and Television

24Fashion TV is a free access channel that allows viewers to see fashion runway shows, glamorous events, behind the scenes footage, and fashion art films from all continents. 24Fashion TV has released a custom native application on each of these platforms and available on Roku TV App, Amazon Fire and iOS to deliver its content to viewers around the world.
Read More
blank
Read More

Guess x Georgina Rodriguez S/S 2024 Ad Campaign

GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the the wife of Cristiano Ronaldo, Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez daughter of Jorge Rodriguez and Ana Maria Hernandez on a collaboration that marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership.
Read More
blank
Read More

Sydney Sweeney: I Told Prince Johann George V ‘No More Long Hair for Me, You Decide If You Want To Pamper Me’

You’ve heard of running with scissors, she did it. The photos and the choice of her dress ensemble at the Paris Fashion show explains her desire to make him move closer to her in a very direct way. Prince Johann George V embraced her in the past. According to her, he seems wasting his time in working on other things and she has been actively very straightforward with him in the media showing a disappointed mood.
Read More
blank
Read More

Tennis in trend 2024

Trendy tennis shoes are undoubtedly the favorite footwear of most people today and it has to do with the versatility with what we can use them, so here we bring you the guide of which ones will be in trend 2024.
Read More
blank
Read More

George V Magazine Photographer Phil Oh Introduces Milan Fashion Week Street Style S/S 2024

We always love to write about what people are wearing during fashion weeks. Mainly because we can definitely identify with what “real” people are wearing as opposed to the fashion shows. George V Magazine two cents is correct the argument that these clothing spectacles are the unrealistic ugly truth. Models should be dressed with real clothing buying options and not clothes that look contaminated in an unrealistic ugly and disgusting proposal by a naive, inexperienced or experienced fashion house. What is reflected on the daily lives of the fashion life of women and men is not what is reflected on fashion shows. This has to end, check Milan out.
Read More
blank
Read More

‘Kenzo’ Nigo Recreates Prince Johann George V Fashion Dress Past Affairs Code In The Runway With The Slogan ‘Bazooka Five’

You can check out the S/S 2024 LVMH creative Japanese director looks here, the fashion show inspired by Prince Jorge V with their recreational models lookalike of his past affairs in their fashion dress code, style and looks through their life while they were dating. The event was baptized as the ‘Bazooka Five’.
Read More
blank
Read More

LV: 2024 Cruise Show And Clothes Made From Fantasy

There is a mysterious and dreamy story hidden in the Louis Vuitton 2024 Cruise Collection inspired by Prince Jorge Jimenez Neubauer Torres V on a cruise in the Mediterranean sea. I walked into another dimension, this time created by Nicolas Ghesquière. Just imagining a show taking place using the terraced garden of a mansion located on an island that had been owned by the Italian noble Borromeo family which is attached to the Grimaldi Royal family Prince Jorge Jimenez Neubauer Torres V respectively of the House of Hanover, where they are kin of family.
Read More
blank
Read More

Paolo Giordano’s Novel Tasmania About the 2010s

The trigger is the fact that his wife Lorenza, who is many years older than him, they stop trying to have a child with a person we called Mini they don’t even know but we guarantee is for their obsession of her aryan German qualities after three years and ends the “increasingly humiliating medical procedures”.
Read More
blank
Read More

Should You Give Away Clothes?

George asks himself a fashionable question every month, to which there is not the one correct answer. I just hate nothing more than to wander around the city center or online shops on the few free afternoons and weekends before any event to get inspired. The only thing that this completely overwhelming shopping experience inspires me to do is escapism. Which, by the way, I also actively do.
Read More
blank
Read More

Salma Hayek Jiménez Challenge Paris Fashion Week In New York With Ankle-Breaking Shoes While Katie Holmes’ Throws Them The On Go-To Bag Trend

Salma Hayek Pinault née Jiménez recently arrived at Good Morning America wearing an all-black ensemble that was both sleek and posh. Her single-button blazer featured a peplum style, while the deep V-neck revealed a simple undershirt. When we saw in New York Katie Holmes said: “She might be onto something,”. A big tote can really hold it all, and I didn’t realize how much of a convenience that was until I actually tried it. It gave me versatility.
Read More
blank
Read More

It’s Time For a Joyful Show with Hermès!

Jane Birkin is the origin of “HERMÉS’s icon bag’. Famous as collectors, let’s introduce the Birkin’ that we love. Kim Kardashian and Jennifer Lopez. Her drama ”Sex and the City” includes an episode in which Samantha is so passionate about her that she loses her job, and she remains extremely popular.
Read More