Chinese Douyin Is Massaging American Designers With E-Marketing Campaigns

Douyin an app owned by TikTok parent company ByteDance is interacting, sharing, reposting marketing on platforms like Net-a-Porter and Pac-Sun amongst others. Douyin is pitching brands around the world with an irresistible proposition including live streams. They have generated the surfing brand Pac-Sun $17 million with e-marketing in 2023. The policy of the company is to run live streams for 16 hours each day from its New York office multiple times a week commented Terrence Zhou.