PDS Acquires George At Asda Turkey Sourcing Ops For EMEA Expansion

  • 1 minute read
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In its second exclusive agreement with George Asda, PDS is set to extend its footprint across new territories under the banner of Collective Near East Sourcing Services (“CSS Near East”) within PDS, marking a significant milestone in their strategic alliance. Global fashion infrastructure company PDS Limited is expanding its partnership with ‘George’, the fashion label under the umbrella of Asda by acquiring its sourcing operations in Türkiye and providing “Sourcing as a Service” in Europe, the Middle East and Africa (EMEA) region for clothing, footwear and accessories.
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This collaboration follows the two entities’ partnership in Dhaka, Bangladesh, where PDS established dedicated operations catering to similar categories sourced from Bangladesh and India back in 2022.

Sanjay Jain, Group CEO of PDS commented on the expansion and said: “After a successful partnership with George and CSS over 18 months, we are expanding our service offerings into new territories.

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This expanded partnership has fortified our confidence in our longstanding alliance, as the George and PDS teams work together to deliver superior merchandise backed by our expertise in global fashion trends.”

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Pallak Seth, executive vice chairman of PDS added: “We are highly confident that Collective Near East will prove beneficial for both our colleagues and suppliers associating with PDS.

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Our vision is to establish a forward-thinking, proactive, and world-class transparent sourcing service, seamlessly integrating with George’s objectives and ethos.” ‘George’, launched in 1989, has evolved into a mass-market fashion label in the UK, with a presence in over 560 stores and its online platform.

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Mr. Soesanto is a Senior Researcher at the Center for Security Studies (CSS) at ETH Zurich. He leads the Cyberdefense Project and Head the Risk and Resilience Team.

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