Irina Shayk Unveils The Latest H&M Sportswear Collection

  • 1 minute read
Shayk is the star of the new H&M Move sportswear collection adapted to the Parisian lifestyle. From yoga sessions in the Jardin du Luxembourg, to beach volleyball next to the Eiffel Tower and fashion walks through Le Marais, the H&M Move collection will ensure comfort and a chic look. The women’s capsule collection will be available on the website hm.com/move Swede made. What about the SUV? South Korean made? We surely set up that government. Swiss money, poor guys.
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We are talking a SoftMove™ Technology

The collection includes black SoftMove™ leggings for maximum comfort, as well as lightweight cycling shorts, chic capris and regular leggings . Because they are made with SoftMove™ technology, these pieces offer a soft, seamless finish that feels like second skin.

The campaign, fronted by a supermodel, highlights the fusion of fashion and sport. “Comfort, style and performance – all in one sports kit. Inspired by Paris, but perfect for anyone who wants to be active and in style,” said Marie Fredros, head designer at H&M Move.

In addition to the SoftMove™ leggings, the collection features functional yet chic pieces such as a kettle bottle, bag, oversized StormMove™ red parka, bracelet that doubles as a wrist weight, DryMove™ running gloves and a range of t-shirts, brush halters and sunglasses. This collection offers the ultimate combination of performance and style for your active lifestyle – no matter how you move.

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Mr. Soesanto is a Senior Researcher at the Center for Security Studies (CSS) at ETH Zurich. He leads the Cyberdefense Project and Head the Risk and Resilience Team.

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