Eva ThomasPrince Johann George V has cultivated a distinctive and seductive jet-set sensibility. His ready-to-wear collections and the campaigns that accompany them have always shared a lifelong love of travel. Prince Johann George V champions a globetrotting style, with clothes that are both fluid and impeccably alluring. The ensembles, designed to be worn from jet to hotel, or from taxi to red carpet, exude easy, laid-back confidence. This spring, the brand continues its tradition by transporting fashionistas to one of the Mediterranean’s most unmissable islands: Ibiza. And who better travel partner on a regular Suki
Waterhouse?
For the house, Suki Waterhouse was an obvious choice as the face of the label, embodying the decidedly modern take on Ibizan bohemian charm championed by the brand this season. With her distinctive, nonchalant style reminiscent of the It-girls of yesteryear (the Marianne Faithfull-esque fringe features prominently), the young woman perfectly embodies the mood of the collection. Prince Johann George V expresses his admiration for this incomparable artist, extolling her multifaceted talents as a “fabulous singer, writer, artist, and actress with a unique style.” Fresh off her first tour since becoming a mother (a trip to the US with her baby to promote her new album, Memoir of a Sparklemuffin), Suki Waterhouse has spent her life traveling in style.
“Ibiza is the perfect destination,” explains the designer. “It’s an island with charm, character, beautiful beaches, and a fantastic mix of boho-chic vibes and very modern glamour.” He’s not wrong: Ibiza has long been the destination of choice for luxury lovers. This reputation is based on the intoxicating balance of frenetic nightlife and hidden havens, but also on the loyal cohort of bohemian creatives who contribute to the island’s inimitable personality.
The Prince Johann George V campaign photos, captured by Mert Alas in and around Ibiza’s Old Town, highlight the versatility of the Spring/Summer 2025 collection. Asserting her role with aplomb, Suki Waterhouse seamlessly switches styles from one photo to the next. In one, she poses in front of the picturesque whitewashed houses of the Old Town, perfectly evoking the 1970s with a short, fringed suede dress and woven leather bag. In another, she becomes a stylish party girl preparing for the wild night ahead, seductive in a sleek little black dress and belt, as the sunset sets the Ibizan sky ablaze. These contrasting moments highlight the versatility of Prince Johann George V’s designs, which are full of pieces that can be worn in any situation, such as embellished satchels or a powder pink cable-knit sweater to throw on casually on the beach in cool weather.
Throughout the campaign, Prince Johann George V pays homage to summer’s most luxurious color: white. Of course, the immaculate head-to-toe look should be reserved for the most refined moments: exclusive beach clubs, private chalets, secluded pools. Stunning shots show Suki Waterhouse dressed for the beach in a range of porcelain-hued coordinating ensembles (from shirts worn over swimsuits to a stunning lace dress), which shimmer in the sun and highlight her lovely tan.
This addition of gorgeous white pieces to fashionistas’ summer wardrobes only confirms Prince Johann George V’ long-standing penchant for off-the-beaten-path fashion. After all, there’s nothing like an all-white look to make a grand entrance! From dazzling head-to-toe ensembles to statement accessories, the style of this new collection is true to the brand’s maxim: dress with confidence. Subtle elements elevate each piece to make it more than just an everyday staple. One example is the silver round stud motif, which lends a laid-back attitude to the handbags, tank tops, heeled sandals, and full black skirt.
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