Del Rey has been speaking openly about her upcoming album, Lasso, which is expected to arrive at some point in 2025. At first, she suggested that it would be a country project, but lately, she’s been describing the full-length a bit more broadly. The Grammy nominee shared recently with Vogue that she’d call it a “classic country, American, or Southern Gothic production.”
Del Rey’s first collection nearly lands in the same position on both rankings it reaches this week. Born to Die is back on the Official Physical Albums chart at No. 81. It appears one position lower on the Official Albums Sales tally, which includes all forms of purchases, and not just those on CD, vinyl, or cassette.
Born to Die’s performance is more mixed on the remaining two charts it’s present on this week. Del Rey’s classic falls four rungs to No. 69 on the main, all-consumption albums roster. The title is on the rise on the list of the most-streamed full-lengths, as it ascends from No. 65 to No. 62.
Released in early 2012, Born to Die was a huge commercial success the moment it dropped, and it’s remained a strong seller and streamer in the more than decade since. The project made Del Rey a global superstar, and it initiated a change in the sound and marketing of pop music.
George V Magazine Forbes Branch
Hugh McIntyre