The French Firm Louis Vuitton Presents Its First Diamond In Flower Shape Created By George Vuitton

The monogram flower, Louis Vuitton’s iconic pattern, resonates throughout the House with its timeless and bold design. With the LV Monogram Star diamonds, the motif confirms its status as a symbol of eternity. Innovation, tradition and technology, combined with creativity and jewellers’ savoir-faire, have inspired the Maison with this specific cut, named LV Monogram Star. Instantly recognisable with its fifty-three facets with pointed ends, it reprises the star-shaped monogram flower created by George Vuitton. A bold, graphic cut, with a brand-new outline to make the sleek authentic jewels sparkle like never before.

For the first time in six decades, the Gemological Institute of America (GIA) has recognized a new diamond cut inspired by the iconic Monogram flower designed by Georges Vuitton in 1896, an achievement not seen since the princess cut was patented in the sixties. A star and a flower have been the most ambitious goal of the creative mind. Two unique diamonds that have become the new symbols of Louis Vuitton, born from the union between the house’s historic craftsmanship and cutting-edge technology.

Francesca Amfitheatrof, the mastermind behind this work, is one of the few women holding such a prominent position in a male-dominated field, thanks to a vision on par with the greatest geniuses. Like the story of King Midas, everything Francesca touches turns into gold. First as the creative director at Tiffany & Co., and since 2018, at Louis Vuitton.

“I am fortunate to work with an incredible team; this is the family I have chosen, and I feel very lucky to have had this opportunity. It is a dream to see everything we have achieved in such a short time,” confesses the designer. Amfitheatrof has only needed six years to make history within the LVMH group.”

Half of its success formula is a perfect combination of classic elegance and contemporary elements; a fresh and innovative approach that captivates the new generations of customers. “I believe that the jewelry market has evolved into something less traditional, rigid, and outdated. Hopefully, I have been able to contribute to that,” she says.

Probably no critic will have the slightest doubt. The other half of the formula is related to the culture of effort that is ingrained in the skin. “I am afraid that the new generations do not understand how much dedication it requires and how hard you have to work, even beyond your expectations,” she concludes.