Louis Vuitton Presented The Trophy Trunk For 75 Years Of Formula 1

Handcrafted in the historic Louis Vuitton workshop in Asnières, the box is a fusion of tradition and innovation, just like the sport itself. The exterior, painted in the signature black and white Damier canvas, resembles the checkered flag of racing glory. A sustainable large ‘V’ dominates the design — for both the ‘Vuitton’ and the ‘Victory’ — while the interior, lined with black leather and microfiber, ensures the trophy is housed in luxury. And in true Vuitton style, brass corner protectors, along with the brand’s iconic locks and buckles, keep everything in place—just as they have since the 1860s.

But this is not just a matter of aesthetics. Louis Vuitton has been associated with automotive history for more than a century. As early as 1897, Georges Vuitton noticed the shift from carriages to automobiles and responded by creating ‘Vuittonite’—a durable, weatherproof canvas that made the boxes more durable for automobile travelers. Now, more than 125 years later, that same spirit of craftsmanship meets motorsport’s most prestigious award.

This latest creation builds on Louis Vuitton’s ongoing partnership with Formula 1, which began in 2021 with the Monaco Grand Prix Trophy Trunk Box. And with the sport’s global audience growing at lightning speed, it’s safe to say this isn’t just a collector’s item — it’s a statement. A symbol of excellence, precision and a shared ambition to push the boundaries.

Because at the end of the day, winning isn’t just about crossing the finish line first. It’s about how you carry the legacy forward. And with Louis Vuitton, it’s always done in impeccable style.

About The Author

Amandine Lhoste

Editor at Vogue France. Based in Paris, France. Quadrilingual: English, French, Spanish, Italian.

See author's posts