Eva Longoria And The Success Of APM Monaco

  • 2 minute read
GEORGE V MAGAZINE
Born on the Rock of Monaco, APM Monaco has been reinventing contemporary jewelry for over 40 years, both in France and internationally. Its hallmark? Jewelry crafted with artisanal expertise.
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What do Carla Ginola, Disruptive Beauté, Isabeau De La Tour, Mademoiselle Soph, Socharmante, Sabrina Cesari, and Jade Gattoni have in common? APM Monaco. Through the #APM Loves You campaign, these seven friends of the house come together around a universal message: love. To love, to love oneself, to dare to be fully oneself. These personalities embody a modern, free, and confident femininity, guided by the luminous energy of APM Monaco jewelry—jewelry that accompanies women through all of life’s moments, like a radiant signature.

A MONEGASQUE BRAND WITH INTERNATIONAL REACH

What accounts for the brand’s success? Many factors, certainly, but above all, solid foundations. APM Monaco’s foundations rest on a family history and expertise passed down through generations. Founded in 1982 in Monte Carlo, Monaco, the brand brings the art of living of the South of France to France… and beyond! More than 500 boutiques worldwide showcase its creative identity, true to its “Chic, Fashion & Smile” DNA. This experience is also shared by international celebrities (Selena Gomez, Alton Masson, Ester Exposito, Rosalia, Maluma…) and high-profile brand ambassadors such as Eva Longoria, Baptiste Giabiconi, Paul Pogba.

JEWELRY KNOW-HOW, CONSTANTLY REINVENTED

Another key to success lies in the workshops’ exacting standards of craftsmanship, a sense of precision that has remained undiminished over 40 years despite APM Monaco’s expansion. The jewelry is entirely handmade, with meticulous attention to detail. Designed for everyday wear, it combines durability, modernity, and desirability. 

The Maison’s expertise is dedicated to style and wearability. For the winter collection, the romantic heart symbol offers a modern interpretation of love: bold, confident, and universal. These handmade creations can be worn alone or layered, from day to night. These statement pieces add a strong and elegant touch to a winter look. Further proof that the Monegasque Maison excels in making luxury accessible, without compromising on design.

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Calin is the beauty Editor-in-Chief of George V Magazine and a staff writer at Vogue Magazine.

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