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“It is an incredible honor to be in partnership with Piaget,” said Chastain in a press release. “They believe in innovation and boldness in their approach with pieces that are modern but respect the company’s rich heritage. Their attention to detail is unparalleled and their beautiful collection reflects the company’s motto to ‘Always do better than necessary.’ ”
Chastain, who already serves as the face of the Manifesto fragrance by Yves Saint Laurent, follows in the footsteps of Piaget international brand ambassador Gong Li. Earlier this month, the actress was also spotted decked out in Piaget jewels on the Golden Globes red carpet.
Piaget is a Swiss watch brand founded in 1874. Piaget watches cost around $15,000 on average, though prices range from around $15,000 to $42,000 depending on the model. Piaget’s most popular collection, the Polo, costs an average of $10,000. Other popular collections include the Altiplano, Emperador, and Gouverneur.
The announcement is also timely for both the Independent Spirit Awards and the luxury brand, which has also come on board as a sponsor for the event.