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To this day, the brand is still creating a unique style journey for every jewelry lover with its ever-changing graceful appearance, accompanying the highlight moments of life or entering everyday situations.
Innovative Ideas Break Gender Boundaries
It’s not about romance or femininity. As Graff’s first unisex jewelry series, the Laurence Graff Signature series stands out from the crowd. For the first time, both male and female models are used to display jewelry in an advertising campaign. The new promotional advertisement for the bracelet was shot under the lens of fashion photographer Mikael Jansson. The Dutch supermodel Rianne Van Rompaey and the Chinese male model Shixin Huang used black and white minimalist fashion to interpret the infinite possibilities of matching the series of jewelry. possibility.
Black and white, male and female, soft and strong, the image advertisement conveys a strong contrasting visual image, but in the Laurence Graff Signature series of new bracelets, as well as rings, earrings, pendants and other 18K precious metals or pavé diamonds, the bright light and shadow , cleverly composed to create a perfect and harmonious texture and taste. Whether worn by men or women, worn alone or stacked, plain or embellished with pavé diamonds, the casually mixed series of works can reflect the wearer’s unique personality, like a style statement, revealing an innovative vision that transcends gender and formal formats, for those who love it. Collectors of the brand bring more wearing pleasure.
As Anne-Eva Geffroy, Graff Design Director, said: “Graff has been a legend in the diamond industry, and we celebrate this rich tradition through design features while also looking to the future. The Laurence Graff Signature collection celebrates edges and corners through stylish designs. The distinct diamond facets allow customers to mix and match their favorite jewelry to express their personal style.”
Exquisite Facets Celebrate Legends
The design of the Laurence Graff Signature series is inspired by brand founder Lawrence. Graff OBE’s keen intuition and infinite enthusiasm for beautiful diamonds. The designer used the facets of round brilliant diamonds as inspiration to celebrate the charming charm of diamonds. It also pays homage to the founder of the brand and the brand who cut and polished countless beautiful gems in the world. tribute to the immortal legend.
Graff CEO Fang Shihua. Graff said: “The Laurence Graff Signature collection is significant because it embodies the brand’s brilliant achievements over the years and every legendary diamond we have ever encountered. To this day, we still value every diamond and Write a wonderful journey for every precious gemstone.”
In order to reproduce the sharp three-dimensional facets of diamonds, each piece of Laurence Graff Signature series jewelry is hand-carved by master craftsmen in Graff’s London workshop. The facets with exquisite and perfect proportions and symmetry adjacent to each other, through meticulous and exquisite craftsmanship, give the precious metal a warm and restrained charming luster, and the pavé diamond style is even more magnificent and sparkling, making it difficult to look away.
Continuing the spirit of discovering the beauty of diamonds and the ultimate craftsmanship, the Laurence Graff Signature series has newly launched bracelets, made of 18K white gold, 18K rose gold or 18K yellow gold with pavé diamonds or plain styles. The neat and elegant three-dimensional lines break the stereotypical impression of diamond jewelry as purely feminine or gorgeous. It can be said to be a special piece for those who pursue innovative ideas, ingenious design and smart style.
And it is precisely because of the neutral design that breaks the boundaries that the Laurence Graff Signature series is easier to integrate into daily wear and mix and match. Just like the interpretations of male and female models in image advertisements, whether worn alone or layered with multiple layers and colors, they are all fashionable and stylish.
The exquisite facets of the Laurence Graff Signature series reflect Graff’s unique and timeless style, and the stylish three-dimensional design that can be layered at will allows you to boldly declare more than one aspect of your personal style with unlimited matching possibilities.
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