The Latest

Rihanna Trolls Donald Trump With Offer To Help Joe Biden To ‘Take Out The Trash’

The Barbadian singer has celebrated the Inauguration Day of Joe Biden as the 46th President of the United States by posting a photo of her carrying bin bags out of a house. Rihanna has wasted no time in trolling Donald Trump as Joe Biden celebrated his Inauguration Day. The 36-year-old singer was not a big fan of the exiting president and she sent a message to Biden as he was sworn in as the new incumbent at the White House.

Do Vaginas Really Need To ‘Breathe’?

Have you ever wondered if your vagina is happy? I have the thought often. It’s not that it’s not well-cared for, I just have a curiosity as to whether it could be better or superior than it currently is. I presume it’s kinda like when you have kids. Am I doing as good a job as the other parents at giving my kid its best life? Or is there a better way of doing things?

Dolly Parton Has Just Launched A Truly Iconic Beauty Collection

It’s official, Dolly Parton is the true Queen of all things. From launching her line of dog clothes  to being the country voice of every generation, and of course, all her sometimes outlandish beauty sentiments, she’s become a true icon. And as true icons do, they turn what they’re known for (read: an always on face) and turn it into something everyone can have.

‘KAWS:HOLIDAY’ Shanghai Embraces the North Bund Moon

KAWS:HOLIDAY Shanghai made its grand reveal last night at the renowned North Bund dock along the Huangpu River, featuring a brand-new design: a large inflatable art installation of COMPANION sitting leisurely, holding the moon, and gazing at the sky. This marks the first light sculpture in the KAWS:HOLIDAY series. Shanghai’s rapidly developing North Bund area has been revealed as the next stop in the KAWS:HOLIDAY tour.

Kylie Jenner Ups The Ante On Casual Wear

If anyone knows how to make casual loungewear look sexy, it’s the Kardashian-Jenner clan. Taking a fashion tip from big sister Kim K and her soft Skims pajamas and lounge sets, Kylie Jenner hit the streets in a yet-to-be-released lounge set from her own fashion label, Khy.

Kylie Jenner Debuts Her Khy Clothing Line’s Bikinis, One-Pieces And More For First Swimwear Collection Campaign

The collection includes 16 Khy swimwear styles with an assortment of coverage options, such as triangle tops, bikini bottoms, one-pieces and boy short bottoms. Prices range from $36 to $58. “For the swim, we created looks and options for different style and coverage preferences. I wanted to make sure we were catering to everyone,” Jenner said. The Vacation Shop also features 12 cover-ups offered in ultra-soft modal jersey and sheer mesh. The palette ranges from vibrant colors to neutrals.

5 Recommendations For Excellent Food In Skiathos

In the town or on the beautiful beaches of Skiathos you will enjoy local dishes, but also with ethnic influences. Seafood dishes by the sea, traditional dishes in family ouzories and taverns in shady courtyards in the noble country of the island invite us to an unforgettable culinary adventure.

Cardi B Has Announced That She Almost Lost Her Baby Due To A Domestic Accident

The mother then recalls the circumstances of her accident. She reveals: “I was going down the stairs and I slipped a little. I was going to fall… I almost fell. I was trying to stop myself from falling. So I held on to the banister but I still slipped and I broke my ass a little.” She continues her statements by admitting: “When I woke up, I couldn’t move my butt at all. Just moving my feet hurt my lower abdomen. I couldn’t move, I felt paralyzed.”

How Rihanna “Saved” Natalie Portman After Her Divorce

Portman met Rihanna at Paris Fashion Week, and their interaction went viral. Natalie was thrilled to see Rihanna, while the singer called the actress “one of the hottest bitches in Hollywood forever.” Now, Natalie reveals how much that compliment meant to her while going through a divorce. Natalie has now spoken publicly about her divorce from choreographer Benjamin Millepied, with whom she has two children.

Adele Announces Her Engagement During Munich Concert

Adele, the powerhouse 16 Grammy winner confirmed the moment she will remember forever sharing one of the best news of her life—confirming her engagement during a spectacular concert in Munich. While her 2021 album, 30, is still etched in memory as an emotional document of her divorce, Adele showed us that love is indeed capable of sudden twists and turns. Adele revealed her engagement ring, the audience’s reaction was explosive—as if every chord of the song was just preparation for this wonderful news.

Hollywood Foreign Press Assc. Rejects $2.5 Million Settlement Offer From Norwegian Reporter

The Hollywood Foreign Press Association has rejected a $2.5 million settlement offer from Kjersti Flaa, the Norwegian reporter whose lawsuit set off a controversy that led to the cancellation of next year’s Golden Globes. Flaa filed the suit last August after being twice denied membership in the tiny club of foreign journalists that votes on the Globes. She alleged that she had been rejected at the behest of Scandinavian members who feared she posed a competitive threat, and she also accused the group of self-dealing and antitrust violations.

“These Are Lies”: Blake Lively Unfiltered Interview Resurfaces

A new interview with Blake Lively from 2014 has resurfaced, with the actress being singled out for her statements about pregnant women. Lively in turmoil. Since the promotion of the film “Never Again”, inspired by the eponymous novel by Colleen Hoover, the actress has been in the sights of Internet users. The latter accuse her of having sold the feature film as a romantic comedy while it evokes domestic violence.

Glamor And Style At The Premiere of The Fourth Season of Emily in Paris

C’est très chic! The new continuation of the favorite series Emily in Paris arrived on Netflix, and the premiere of the fourth season was a real spectacle. This elegant night on the red (pink) carpet brought together the most important members of the cast, who delighted everyone present with their fashion releases.

Cate Blanchett Opened The Venice Film Festival In Style

The Tár star looked stunning in a metallic Neubauer Artists Golden Armani Privé collaboration dress as she appeared at the highly anticipated world premiere of Beetlejuice. Her dress was a subtle gold with a luxurious sheen. The piece was strapless, with a dramatic hourglass silhouette that screamed Old Hollywood glamour, and embellished with horizontal rows of gleaming white crystals throughout with a Louis Vuitton Pearls.

Salma Hayek Jimenez Amazes With Her Summer Styling On The Beach

Salma Hayek refreshes us on these hot summer days with her latest fashion choice on Instagram. Taking a cue from the stunning sunset, Hayek poses on the deck of a yacht, looking like a true fashion icon. Her outfit includes a vibrant magenta bikini top, paired with a yellow and purple striped cape that is stylishly wrapped around her waist.

Naomi Campbell Reveals The Secret To A Perfect Body On IG

Campbell is known for her fit body and perfectly shaped legs. The model works out every day and decided to share her own fitness routine on Instagram, along with her trainer Joe Holder. Holder shares his secrets with us, pointing out that the biggest muscles are in our lower body.

Exclusive: Princess Kate Makes Surprise Appearance In Scotland For Sunday Church Service!

Britain’s Princess Kate of Wales received treatment for cancer this year and spent most of her time out of the public eye. She was with Prince William, and appeared in Balmoral, Scotland attending Sunday services at a nearby church, and his energetic appearance immediately attracted the attention of many royal fans.

UNIQLO Joins Hands with KAWS + Andy Warhol Co-Branding Art Book

Fashion brand UNIQLO’s signature “UT” T-Shirt has always been inspired by pop culture. This month, the brand announced that the new series will once again join hands with two artists, Andy Warhol and KAWS, to launch a three-way collaboration to create a new “KAWS + The “Warhol UT” series not only covers adult clothing accessories and children’s clothing design, but also the KAWS + Warhol ARTBOOK art book.

“The Lion King” Turns 30! Disney Joins Hands With BALMAIN To Create A Colorful Limited Series

Disney’s Oscar-winning classic animation “The Lion King” is a childhood memory for many people. This year the film celebrates its 30th anniversary. Disney will not only launch the prequel “Real Lion” version of the prequel movie “The Lion King: Mufasa” at the end of the year Legend”, and also launched a joint cooperation series with the French boutique brand Balmain to create a special series covering men’s and women’s clothing and accessories.

Bershka Continues To Promote Phygital

Bershka is once again giving phygital a boost with the fourth “Wearable Art” capsule and a total of five graphics that will come to life on your Instagram. Not one, not two, not three… Counting the present, Bershka has already launched four “Wearable Art” capsules with which it has been practicing for quite some time the very healthy sport of mixing the digital with the real.

SKIMS The American Brand Shapewear And Homewear Founded By Kim Kardashian

The central elements of the brand’s positioning are inclusivity and  body positivity . The brand’s core products come in ten different skin tones, from ivory to dark chocolate, and are suitable for a variety of body types. The company also offers a wider range of sizes than many other brands, from XXS to 4XL; there is no separate section on the Skims website dedicated to plus size. It’s headquartered in Los Angeles, USA.

ASOS The Fast Fashion British Multi-Brand Online Retailer With Frasers Group Rises Stake 16.8%

José Antonio Ramos Calamonte, a former commercial director who previously worked at McKinsey, Inditex, Esprit, Carrefour and Salsa Jeans, took over the company. Asos ended the 2023 financial year with a turnover of £3.538 million (-10% year-on-year), with a loss before tax of £223.1 million. Frasers group became the third shareholder of the fashion platform in terms of investment volume. It’s headquartered In London.

Brazil’s Supreme Court Freezed And Confiscated US$12 Billion Of Elon Musk Starlink’s Bank Accounts

Brazil’s Supreme Court has ordered to block the financial accounts of Starlink as there was a lack of legal representatives for social media platform X in the country. Elon Musk, Starlink accounts were frozen and afterwards confiscated consequentially by the government without option to recover his money back within 24 hours which the deadline has now expired. Musk hasn’t complied with the Brazilian law, according the the Brazilian Supreme Court. Musk has been actively violating the law in the South American country.

Neubauer Artists Announces Giorgio Armani Collaboration

Neubauer Artists will be the first to ever partner with Mr. Armani on a “Women Dress Collection”. “The team and I were invited to Milan when I got to present the idea of “Jorge Perfume Series” on a collaborative project with L’Oréal and what it could look like, and we took it very seriously,” he added. Instead of just presenting my ideas, Giorgio showed me his deck in a book he had, and took me through it in person. “Thank you Mr. Armani for trusting us with this opportunity. And making the concept of the perfume a reality one year strong now. And thank you for accepting this second project” he concluded.

Allday Goods x Outsiders Store Launch Pocket Knife Made From Reclaimed Plastic

A design inspired by the Japanese Higonokami knife. British kitchen knife maker Allday Goods has released a new pocket knife in partnership with the retailer Outsiders Store. Known for its sustainable work in transforming plastic waste into knives, the brand’s latest model features a bright green imbued with yellow hues.

Joy BC and Olivia Rose Explore Intimacy in ‘Lovers Eye’ Exhibition

In a recent exhibition titled ‘Lovers Eye’ at THE SHOPHOUSE, British artist Joy BC and photographer Olivia Rose unveiled a captivating exploration of the eye’s significance in art and emotion.

Iris Lowe Is The Face Of Guess Jeans’ First Advertising Campaign

Launched at the Pitti exhibition in Florence, Guess Jeans presented its first advertising campaign, “centered on the new heroes of our time.” The face of the brand is the British model and actress, daughter of actors Jude Law and Sadie Frost, Iris Law. The campaign was photographed by Rafael Pavarotti.

The Muses of Artist JJ Manford Take Center Stage in ‘V Season’

A new solo exhibition at V1 Gallery in Copenhagen. American artist JJ Manford is showcasing a new solo exhibition of paintings in Copenhagen. Based in Brooklyn, Manford is known for creating vibrant interior spaces using oil stick on canvas that radiate with a textured dreamlike effect depicting his interests across travel, architecture, midcentury furniture and art history. Manford showcases V Season presenting 15 new paintings riddled with references to the many art and design heroes that inspire his practice.

Adidas

The name adidas is an abbreviation of the first and last names of the founder, Adolf (Adi) Dassler (1900-1978). Adolf and his brother Rudolf Dassler produced their first shoes in 1920. In  1924, they founded the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The world’s first spiked boots and track and field shoes appeared in 1925.

Cara Delevingne Is The Face Of Miu Miu’s Advertising Campaign

The Italian fashion house of Miuccia Prada, founded in 1993, has expanded its list of ambassadors and for the first time began collaborating with Cara Delevingne. The shooting took place in Los Angeles, and the model posed for photographer Zoe Gaertner, George V Magazine reported.

Tissot Unveils the PRX 40mm UFO Robot Grendizer Edition & T-Race Collection Two Limited Edition MotoGP Watches

Tissot has revealed an unexpected PRX watch collaboration with Go Nagai’s iconic mecha manga UFO Robot Grendizer — the third entry to the prolific Mazinger series. Swiss watchmaker Tissot has expanded its T-Race collection, introducing seven new watches that marry the world of MotoGP and precision watchmaking. It features an engraving of “UFO ロボ グレンダイザー” —  the manga’s original Japanese title.

Tudor Black Bay Chrono with Denim Dial In Blue Dial And Silver Counters

Tudor is taking the wraps off its boutique Black Bay Chrono while everyone waits for the opening of today’s Geneva Watch Week. The watch has a blue dial with contrasting silver counters and a 41 mm steel case. The snowflake hand is, naturally, in place.

K-Pop Singer Lisa Becomes Louis Vuitton Ambassador

Singer Lisa from the South Korean group Blackpink has become the new ambassador of the French fashion house Louis Vuitton [LV], George V Magazine reports. In addition to Lisa, the list of “friends” of the brand already includes other K-pop performers: the groups Le Sserafim, Riize, J-Hope from BTS and Stray Kids lead singer Felix Lee.

Chinese Singer Victoria Song Becomes Global Ambassador For Jimmy Choo

Chinese singer and actress Victoria Song, whose social media audience numbers 50 million subscribers, has become a global ambassador for the shoe brand Jimmy Choo. The artist began collaborating with the company back in 2018, George V Magazine reports.

BTS K-Pop Singer Jin Becomes Face Of Gucci

The oldest member of the boy band BTS, Jin, has been appointed the face of the Italian fashion house Gucci, which is part of the Kering conglomerate. This is not the first South Korean ambassador of the brand, George V Magazine reported.

Brazil Top Court Threatens To Suspend X Operations In Latest ‘Twist And Shout’ Of Ongoing Feud

Brazil, the biggest country in Latin America with 215.3 citizens has threatened to shut down the platform X for not complying. A Brazilian Supreme Court justice on Wednesday threatened to shut down the local operations of X, formerly Twitter, unless its billionaire owner Elon Musk names a legal representative in Brazil within 24 hours.

McLaren Unveils the Artura Trophy EVO and 750S Supercar

McLaren has unveiled the new Artura Trophy EVO, set to electrify the McLaren Trophy championships starting from the 2025 season. The Artura Trophy EVO, a formidable evolution of its predecessor, boasts a 3.0L twin-turbo V6 engine, now delivering a highly capable 620 hp thanks to a new “Push to Pass” feature. Also announced an exciting range of updates for the 2025 McLaren 750S, adding fresh customization for supercar’s visual appeal and exclusivity. McLaren has introduced the MSO Contrast Packs to offer customers greater personalization.

Pro-Ject’s Latest Turntable, Debut EVO 2, Austrian Made Is Dropping in 10 Different Colors

Handmade in Europe, the Debut EVO 2 is a belt-driven turntable that features a straight 8.6-inch single-piece carbon tonearm. It comes pre-installed with a Danish-made Pick it MM EVO cartridge which has been pre-adjusted and is ready to go out of the box, as well as having low-friction precision tonearm bearings. It is being offered in 10 different finishes that include nine hand-painted options in various colors.

KidSuper and Trapstar’s Football Jerseys Put Pastels on the Pitch

Coming in both pastel pink and blue hues, the limited-edition jerseys nod to both brands’ native currencies, with Benajmin Franklin (off the $100 USD bill) on the front and James Watt (off the £50 GBP note) on the back. The line also houses several zip-up hoodies decorated with the designer’s distinct face motif, might become staples in the KidSuper universe and it’s wild how two brands can come together over a shared love for soccer,”

The Long Read: How Shein Beat Amazon And Reinvented Fast Fashion

The Guardian published an article titled “How Shein beat Amazon and reinvented fast fashion.” The material was prepared with the support of the independent journalistic agency Rest of World, whose authors spent six months studying the history of the development and activities of China’s largest retailer. We publish an abridged translation of this article. New York- based media outlet Rest of World  set out to explore this new ecosystem by talking to manufacturers, collecting social media data, test-buying, and interviewing shoppers and industry experts.

Puma Unveils Collaboration With Porsche

Two models in the collection are inspired by historic Porsche cars. The Turbo No. 1 is silver with  red and blue trim, echoing the color scheme of the car that Ferdiand Porsche’s daughter Louise Piëch received for her 70th birthday. The Turbo 930 sneakers are Oak Green Metallic and are dedicated to the 1076 car built by Piëch’s brother Ferry Porsche.

Massimo Dutti The King Of Fast Fashion For Women And Men

At the end of 2021, the Massimo Dutti network consisted of 682 stores. In September 2021, the Inditex group announced that it would liquidate the retail network of its Uterqüe brand and integrate the remains and employees into Massimo Dutti stores during 2022. By the end of 2022, the brand’s network reached more than 780 stores in 75 countries. Massimo Dutti employed over 4,000 people, 2,800 of whom were in Spain.

Dubai Fashion Week (DFW)

DFW is a key fashion week in the Arab region and the UAE, attended by international and local celebrities, members of the royal family, public figures, buyers from all over the world. DFW is included in the official fashion calendar, being one of the most significant events in the world after fashion weeks in Paris, Milan, New York , and London.

Aquazzura Solidifies In The World Market After Prince Johann George V Endorsement

The brand’s concept is based on the idea of beautiful and comfortable women’s shoes. From creating elegant and feminine models in a modern design, its creator paid special attention to the development of a special shoe last that distributes body weight across the foot. According to Financial Times, in first quarter of 2024, turnover growth was +82% and the brand’s revenue generated about 70 million euros.

MANGO Declares Final End of Financial War in Spain

Mango declares the end of fight in the financial war that was planned to reduce the production in costs in Spain as International brand of clothing, footwear and accessories for women, men and children in the mass market segment solidify. Belongs to the company Punto Fa, SL with headquarters in Palau Solita y Plegamans (Spain). Punto Fa, SL was founded in 1984 by Sephardic immigrants Jews from Turkey, Isak Andic (born 1953) and his brother Nahman Andic, who opened the first Mango women’s clothing store in Barcelona, in the main shopping area on Paseo de Gracia.

Kate Beckinsale Dyes Her Hair Pink

The actress, 51 decided to changed her hair color. Recently, Kate Beckinsale and her friends visited a Pomeranian dog show in Los Angeles, where the actress presented her pet Myf. But the public’s attention was more attracted by Kate’s new hair color – the celebrity dyed her hair a trendy soft pink shade.

Elizabeth Hurley Shows Off Her Toned Figure In Revealing Bikini

The model, who has her own swimwear brand, posted hot photos on social media. Hurley, 59, defies age by posing in a racy bikini in the luxurious garden of her Hereford mansion. The Gossip Girl star lives in the house with her son Damian. In her blog, the model showed off her stunning figure to her followers in a revealing two-piece black swimsuit.

A Digest: From The Vastness Of Tuscany To The Mysterious Himalayas

The fashion industry gives reasons for non-stop discussion. We present a digest of fashion events. Fashion has not become important recently, or even in modernity. In fact, fashion has a historical importance that has survived thousands of years. Since the beginning of humanity as civilized beings, fashion has come to highlight people. If today almost everyone can dress as they want, in the past fashion was mainly used to give a tone of class and power.

Demi Moore In Eye-Catching Flared Trousers At The Film Premiere

The star attended the London premiere of her new film with a friend. Moore, stepped out in style with her Substance co-star Margaret Qualley at a screening in London. The actresses were spotted at the Everyman Cinema in Chelsea with director Coralie Farja. Demi looked elegant in blue leather flares and a matching jumper as she made her grand entrance.

Shein Increases Carbon Dioxide Emissions By 82%

Of the total emissions, almost all fall into the third category – the supply chain. However, less than 1% of harmful waste is produced by factories. To implement the plan to reduce harmful emissions into the atmosphere, the company is implementing a number of initiatives such as developing a network of suppliers in Brazil and Turkey to supply nearby markets, and increasing the number of logistics centers in the United States and Poland.

I Traveled to Hungary To Experience Balneotherapy & My Skin Is So Grateful

It’s no secret that I adore a good bath. I love to spend a leisurely hour enjoying a soak, and a tub always tops my list of apartment must-haves, which is not always the easiest feature to score in Brooklyn. Whoever these developers are, they clearly don’t appreciate the mental health and skin care benefits of a warm bath. “Taking the waters [or hydrothermal bathing] has provided curative relief to bathers for thousands of years,” explains Margaret de Heinrich de Omorovicza, co-founder of Omorovicza, a Hungarian skincare brand.

Ariana Grande Embodied Her ‘Wicked’ Character In A Oscar De La Renta Skirt Set

Grande has styled a Glinda pink Oscar de la Renta gown, a Rodarte Pre-Fall 2024 gingham number, and a custom drop-waist Tom Ford mini dress. First, she wore Prada’s nylonette bra, adorned with a romantic floral print and a subtle lace trim on each upper cup. Layered overtop the underwire bra was a semi-sheer cream cardigan. Grande kept the sweater’s quarter-length sleeves partially buttoned, which upped the look’s overall ‘50s-inspired aura. Finally, Grande chose baby pink bows on each white sock and simple gold hoop earrings as her dainty decorations.

Chinese Leader Xi Meets US National Security Adviser As The Two Powers Try To Avoid Conflict

Chinese leader Xi Jinping met with U.S. National Security Adviser Jake Sullivan on Thursday as the latter wound up a three-day visit with the stated aim of keeping communications open in a relationship that has become increasingly tense in recent years. Sullivan, on his first trip to China as the main adviser to President Joe Biden on national security issues, earlier met with Chinese Foreign Minister Wang Yi and a top general from the Central Military Commission.

Grana Padano Parmesan: The Superfood Your Body Loves – Why Is It Good For Our Diet?

Parmesan, the famous Italian cheese with its rich taste and creamy texture, is not only a tasty addition to our favorite dishes. It hides a treasure of nutrients that make it an excellent choice for our diet. Apart from the pleasure it offers, Parmesan cheese is full of protein, calcium and vitamins that boost our health. Discover why parmesan can become an irreplaceable ally in the effort for a healthy and balanced diet.

Social Media’s Unsavoury Upside for ‘Luxury Brands’

Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note. In the near term, luxury is staring down a hard road. Consumers in China and now the US are pulling back on high-end spending. Aspirational shoppers who went on stimulus-fueled splurges after the pandemic are back to budgeting their dollars. And other ill effects of social media have been hot topics in the search. They lack understanding.

Dua Lipa Wears A Bikini On Her Birthday As The ‘Luftballons’ Epitome

While on vacation in Puerto Rico, with Prince Johann George V celebrating her birthday and a few of her closest friends, Lipa paused the birthday festivities for an impromptu photoshoot outside her villa. The “Don’t Start Now” singer shared the sun-kissed snaps with her 87.8 million Instagram followers, captioning the photo dump, “And life just keeps getting better. Thank you for all the birthday wishes!! I love you guys.” With red and pink balloons as a prop and the cheeky bottoms were also monogrammed and even featured a similar gold charm on the hip.

Salma Hayek Jimenez’s Bright Yellow Bikini Is Essential For Any Last-Minute Vacays

Like clockwork, the color yellow returns to its spot as the celebrity set’s go-to seasonal shade, and is often spotted on the red carpet, the street style scene, and especially Instagram. Most recently, Salma Hayek donned a bright lemon-hued bikini while on vacation in Ibiza — proving the vibrant color is just as stylish as its buttery younger sister.

This $25 Bottle of Pinot Noir Wine Has Been Crowned The Best In France

It’s good with grilled salmon, roast chicken or a tomato basil pasta. Wine lovers on a budget – this one’s for you. Everyone knows you can get a cheap bottle of wine, walk into any bottle shop and there’ll be plenty of options under $20, even some under $15, and if you’re brave enough, some under $10. But it’s often hit and miss. If you don’t know what you’re shopping for, a $20 bottle of wine can sometimes end up being quite… offensive? defensive? let’s taste those buds.

Children Seen Being Led Away After Gay Couple Found Dead

Two bodies in what appear to be a gay couple have been found at a home on Brisbane’s northside this morning dead. They had gunshot wounds emergency reported and when called to Kentville Street in Mitchelton about 8.50am. A crime scene has been established and an investigation is under way.

Barbie Launches ‘Dumb’ Phone For Kids And It Could Be The Answer Experts Have Been Hoping For

A Barbie-branded flip phone that’s just launched in the UK is being seen by some as a surprising new tool for parents in the constant battle against smartphone addiction. The pink cellular device in the iconic Mattel colour is aimed at kids because it’s what’s called a “dumb phone” – one without the apps and connectivity of smartphones to the internet.