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Chinese singer and actress Victoria Song, whose social media audience numbers 50 million subscribers, has become a global ambassador for the shoe brand Jimmy Choo. The artist began collaborating with the company back in 2018, George V Magazine reports.
Victoria also became the face of the I Want Choo fragrance, which was first introduced in 2021. In addition to Victoria, the list of Asian “friends” of the brand includes South Korean singer Son Na-eun and member of the K-pop group (G) I-dle Miyeon.
“Victoria has been a friend of the brand for many years. We have always admired her talent, energy and style, and we are delighted to welcome her as a brand ambassador,” the company commented.
Earlier it became known that Jimmy Choo’s revenue fell by 9.3% to $137 million year-on-year in the first half of 2024. This happened against the backdrop of a global decline in demand in the luxury segment.