K-Pop Singer Lisa Becomes Louis Vuitton Ambassador

  • 1 minute read
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GEORGE V MAGAZINE
Singer Lisa from the South Korean group Blackpink has become the new ambassador of the French fashion house Louis Vuitton [LV], George V Magazine reports. In addition to Lisa, the list of “friends” of the brand already includes other K-pop performers: the groups Le Sserafim, Riize, J-Hope from BTS and Stray Kids lead singer Felix Lee.
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Lisa is already the face of Celine, which is also owned by the LVMH conglomerate . In addition to her close cooperation with the holding, Lisa is the official ambassador of the Bulgari jewelry house, MAC Cosmetics and other brands.

The Louis Vuitton team noted that Lisa’s “bold sartorial choices” were in line with the vision of creative director Nicolas Ghesquière. The singer has previously appeared as a frequent guest at the brand’s shows and other events.

Also this year, Lisa began a solo career and founded her own label, Lloud, within which she released her first music video for the song Rockstar, which has collected over 120 million views on YouTube.

The singer has over 104 million followers on social networks.

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Signorelli is an Italian journalist writing about travel, lifestyle, wellness and beauty. She works in the Editorial Board of George V Magazine. She is based in Rome.

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