Alexa Chung: How A Simple Model Became A Fashion Influencer

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Today she is considered one of the main it-girls of our time. Her unconventional appearance (the girl has Asian blood in her veins) helped Alexa become a successful model, but she always wanted more.

Five interesting facts about the designer

Alexa’s path to the fashion Olympus was quite cinematic: she was sixteen when she was noticed by a modeling agency scout. Chang has primarily appeared in magazines such as Elle and Cosmopolitan, in music videos and occasionally in commercials.

At first, Chang created capsule collections for UGG, AG Jeans, Maje and Marks & Spencer. Then she became the owner of her own brand. ALEXACHUNG’s debut collection is the embodiment of her own style. Cheeky miniskirts, denim overalls, T-shirts with ironic slogans are the embodiment of her own style. But in 2022, the star closed the brand.

In 2013, Alexa released the book It by Alexa Chung. In it, she not only gives advice on style, but also talks about love (including Woody Allen films), relationships and everyday life. The book captivates with its humor, turning into sarcasm, and its unconventional view of the world.

The girl had many novels. So, she met with photographer David Titlow, leader of The Horrors group Fariso Badwan and Alex Turner, frontman of The Arctic Monkeys.

Alexa is one of the recognized fashion influencers. The Mulberry brand even named a bag after her – Alexa bag. I must say that the girl worked out the “gift” well, walking her purse at social events. After which they began to buy it en masse.

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