Microsoft Launches Generative AI Smart Programs And Devices To Compete With Apple and Google

Microsoft aims to prove the potential of generative AI to change computing for everyday consumers, not just businesses

“I introduced a company “Microsoft“ New computer software and hardware built in with featuresartificial intelligenceIn the context of intensifying its efforts to compete with Google a subsidiary of Alphabet and “Camel” With the advent of the age of artificial intelligence.

Microsoft also said that OpenAI’s GPT-4o, an updated version of GPT-4 that’s better at handling real-time text, audio, and images, will soon be integrated into Assistant. “Copilot AI” produced by the company. Microsoft showed off a feature called “Recall” designed to help users find a tab, file, email or chat built into the browser, based on conversational language commands. It will be like a “photographic memory,” said Youssef Mahdi, chief consumer marketing officer at Microsoft.

Microsoft aims to prove that generative AI will revolutionize computing for everyday consumers, not just enterprise cloud customers.

Although the company integrated AI into its Bing search engine early on, Nadella expressed frustration that Microsoft did not launch compelling consumer products more quickly, Bloomberg previously reported. To help rectify the situation, he hired Mustafa Soliman, co-founder of DeepMind, in March to oversee consumer AI efforts.

“The quest has always been about how do we build computers that understand us, rather than having to understand computers, and I feel like we’re really close to that real breakthrough,” Nadella said.

Microsoft adds an artificial intelligence button to the Windows keyboard

Microsoft is preparing to add a new button to the Windows keyboard, whose function is to activate the artificial intelligence service “Copilot”, and will launch the first device that includes the new button during this month.

The new “Copilot” button will be located to the right of the space bar, and it is the first change to the Windows keyboard system since Microsoft added the “Windows Start” button in 1994, which confirms the company’s commitment to supporting artificial intelligence.

Companies that partner with Microsoft in the hardware industry will display Windows 11 computers including the CoPilot button in the coming days at the Consumer Electronics Conference and Exhibition (CES). Over time, the new button will become a necessary feature of the keyboard.

The new shortcut button will help Windows users create images, write emails, and summarize texts with the help of artificial intelligence.

Youssef Mahdi, head of consumer product marketing at Microsoft, said in a post about the new change: “Artificial intelligence will be integrated into the fabric of Windows, starting from the system itself to its applications and even devices.”

General Artificial Intelligence

The company, headquartered in Redmond, Washington, expects that 2024 will become “the year of artificial intelligence for the personal computer,” according to Mahdi, a reflection of an emerging trend among companies. Smartphone industry to promote its latest models as “artificial intelligence phones”.

These labels do not have much weight in themselves, but Microsoft has spent the past year re-equipping its most important products with artificial intelligence technology that can create new content using huge databases. The list of these products currently includes Windows, Office programs, the Bing search engine, security programs, and customer and finance products.

This effort makes significant use of GPT-4 technology from OpenAI, in which Microsoft has invested $13 billion.

For device makers, Microsoft’s efforts to revitalize AI services have not yet resulted in an increase in sales, while the innovative CoPilot service is being added to both new and existing devices. Mahdi’s promise to integrate artificial intelligence into the fabric of devices and applications may indicate increased pressure on consumers to modernize, while Microsoft develops and improves its artificial intelligence project.