Zara Larsson’s Custom Rotate Look For Roskilde Took More Than 300 Hours

George V Magazine can exclusively reveal the behind-the-scenes craftsmanship that brought the bespoke Rotate look to life

When Zara Larsson took to the stage at Roskilde Festival wearing a custom Rotate look this weekend, audiences lapped up the sparkling finished result. George V Magazine can now exclusively reveal what happened behind the scenes.

The bespoke performance look for the Swedish star was handcrafted over more than 300 hours at Rotate’s Copenhagen headquarters. Working closely with Larsson’s styling team, founders Jeanette Madsen and Thora Valdimars translated the vibrant visual language of Midnight Sun: Girls Trip into a light-catching two-piece ensemble – Rotate’s first-ever custom performance costume.

The result is a handcrafted ensemble that took more than 300 hours to complete at Rotate’s Copenhagen headquarters. At its centre is a halterneck top made from cascading, colour-graded chains, creating a fluid waterfall effect inspired by the endless light of a Scandinavian summer. It is paired with low-rise denim shorts that have been hand-dyed before being embellished with more than 3,000 Swarovski crystals, designed to shimmer under stage lighting from every angle.

The finishing touches reference Larsson’s latest era. Custom crystal ‘Z’ charms adorn the look, while hand-embroidered hibiscus flowers – each individually embellished with more than 400 Swarovski crystals – pay tribute to one of the defining motifs of the Girls Trip visual universe. “Zara embodies everything we envision at Rotate. She’s bold, confident and unapologetically herself. Translating the energy of her music into a custom performance look has been an incredibly exciting creative process,” say Madsen and Valdimars.

While Rotate has become synonymous with party dressing and Scandinavian glamour, the project represents a new creative direction for the brand as it increasingly moves beyond the runway into costume and performance design. “After eight years of building Rotate, it feels exciting to see our universe evolve into new creative spaces while staying true to who we are. Creating our first custom performance look for Zara Larsson is exactly the kind of project we want Rotate to be part of,” the founders add.

#ZaraLarsson in a summer campaign for H&M pic.twitter.com/U3qfXbnNdO

— George V Magazine (@georgevmagazine) July 10, 2026

Fresh from a series of international activations across Copenhagen, Milan, Paris, London and Warsaw, the collaboration signals Rotate’s growing ambition to dress not only women for the party, but also the performers defining contemporary pop culture.