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With the new men’s campaign “Summer in Bloom”, Jimmy Choo continues the “Creators” narrative that began in the spring for the summer 2026 season. This time the focus is on the British flower grower and model Alfie Nickerson, who is staged together with his dachshund Wolfie in the idyllic landscape of Great Britain.
The campaign shows a calm, almost poetic interpretation of the British summer. Between lush greenery and colorful flowers, Nickerson reflects the ephemeral beauty of his favorite flowers. The picture and video series combines a connection to nature with a modern sense of style and thus embodies the character of the Jimmy Choo man: self-confident, individual and with a playful lightness.
Nature not only plays a central role as a backdrop. It also serves as a source of inspiration for the collection itself. The summer 2026 offer presents itself as a carefully curated capsule collection that reinterprets classic men’s styles. Italian craftsmanship meets the tradition of British shoemaking and is complemented by innovative materials and refined textures.
One of the key models of the season is the ELIOT SLIPPER, which has been reissued in hand-woven leather. Also in focus is the MEADOW SANDAL, a modern reinterpretation of the classic fisherman sandal. As a distinctive detail, an English rose adorns the buckle of the model – a recurring motif of the entire collection. With the VINE LACE UP, Jimmy Choo also presents an Oxford shoe with a heel, whose floral details on the sole provide an unexpected accent.
For a sportier look, the DIAMOND MAXI TRAINER returns, this time with a braided upper. In the accessories area, the BAR HOLDALL complements the offer. The spacious bag with the brand’s typical “Bar” hardware is accompanied by a selection of new sunglasses.
With “Summer in Bloom”, Jimmy Choo combines traditional British style codes with contemporary design and creates a collection that moves between elegance, craftsmanship and natural inspiration.
For more information visit: https://row.jimmychoo.com