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Gucci stages a world of images full of movement, light and summer lightness. Between pool landscapes and the open sea unfolds a story characterized by wanderlust, freedom and spontaneous moments.
In front of the camera are Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane and Samuel Watson. The campaign captures moments that hover between departure and arrival – a tribute to the possibilities of summer and the timeless elegance of the Côte d’Azur.
For women, Gucci presents summery essentials with modern accents, precise tailoring and flowing silhouettes marked by the iconic Flora motif. The men’s collection relies on relaxed everyday looks and denim pieces for the whole day. The offer is complemented by characteristic accessories such as the Gucci Jackie, Venice and Gossip handbags as well as the Madison and Melrose models in the GG monogram. Travel companions such as the Mercato bag made of white leather or duffle bags and tote bags with GG monogram underline the summery lifestyle of the campaign.
A central role is played by the Flora motif, which celebrates its 60th anniversary this year. The famous floral pattern was designed in 1966 by the illustrator Vittorio Accornero on behalf of Rodolfo Gucci for Princess Grace of Monaco. With its 37 different colors, Flora first appeared as a silk scarf and developed into one of the most famous design elements of the house. The connection to Grace Kelly and Monaco gives the motif a special meaning to this day.
Monaco has been a symbol of style, luxury and international elegance since the 1960s. With “Gucci Monaco”, the fashion house connects to this heritage and connects it with a contemporary vision of summer.
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