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The second phase of the Louis Vuitton x Murakami collaboration brings a dose of freshness and playful elegance.
Shot in the vibrant atmosphere of Tokyo, the campaign features Zendaya in soft pastel tones, while wearing pieces that combine the artistic expression of Murakami’s aesthetic with the signature sophistication of Louis Vuitton . The photos are the work of the renowned duo Inez & Vinoodh , who through dynamic shots capture the essence of the collection – a combination of nostalgic retro elements and modern luxury.
Murakami’s bright monogrammed flowers flood designer bags, silk scarves and elegant shoes, bringing a vibrant character to the collection. Every detail is designed to exude a bold yet feminine spirit, making these pieces the perfect choice for those who love statement accessories with an artistic touch.
The campaign celebrates the creative synergy between fashion and art, while evoking the playful energy of the early 2000s and adapting it to the contemporary fashion moment. As part of the launch, Takashi Murakami sent Zendaya a letter from Tokyo to New York, further emphasizing the strong connection between artistic expression and luxury fashion.