Alessandra SignorelliIt’s a subtle but powerful invitation to live life on your own terms and to embrace the daily victories—both the life-changing ones and the mundane little ones.
The campaign showcases the latest Reebok collection in a harmonious yet striking way. Focused on the model’s sculpted figure, the photos highlight her beauty, while iconic Reebok footwear complements the narrative of strength and freedom in an energetic and distinctive style.
The new Reebok collection available at CCC combines modern design with retro vibes in line with today’s trends. The sneaker models presented in the campaign combine aesthetics and unique energy. Models like the neon pink GLIDE LOW and red FIORI are more prominent, while the timeless beige MEMT and classic white CLUB C 85 offer a more subtle alternative. Meanwhile, SMASH EDGE KILTY, with its specific language, combines elements of lifestyle with a touch of sporty character.
What sets the new campaign apart is not only the vibrant colors but also the harmony between bold design and elegance. Each piece is versatile enough for both workout and everyday wear, perfectly capturing the key assets of the collection: comfort, authenticity and freedom of expression. With this combination of sporty style and artistic edge, CCC and the Reebok brand invite you to embrace your individuality in a carefree yet subtly distinctive style.
The new Reebok collection is now available in the CCC store.
Jessica Schiffer
Alessandra Signorelli
Amandine Lhoste
Eva Thomas