What Is Sex Wellness?

Fortunately, there are other possibilities. Now he experiences his moment as something more accessible and safer. It’s called sexual wellness and it means a broad movement that emphasizes the importance of sex for the health of the body and spirit, and is recognized in an increasing number of products for awakening sexual desire . After supplements, applications and various gadgets, libido now comes to us in the form of gummy candies.

A century-old stigma about sexual health began to crumble after TV shows and movies started talking openly about women’s bodily pleasures, and celebrities like Cara Delevingne and Dakota Johnson publicly endorsed sexual health products. There are many scientific studies that confirm that sex and masturbation can reduce stress , improve sleep and relieve menstrual discomfort . The movement also has a leader. The older ones still remember her as an actress, while for younger generations, Gwyneth Paltrow is the guru of the 21st century lifestyle. The woman who introduced us to eggs for the vagina and the candle “with the smell of my orgasm”, recently launched a whole line of supplements called DTF (Down to f.ck) .

– We are not ashamed of wanting help in kicking our libido into high gear – said Gwyneth about the jars of her pills, worth about 50 euros. It is a mixture of various plants with exotic names (we recognized only saffron), which have been proven to increase circulation and raise the level of sex hormones , thereby increasing the desire for sex.

Another story is that her company Goop’s supplements didn’t get a great rating. Here we will address the fact that Gwyneth paved the way for the entire sexual wellness industry . The famous New York department store Bloomingdale’s opened a specialized store, while other well-known stores, such as Boots, Holland & Barrett and Selfridges, also began to offer various accessories to enhance sexual desire . The mentioned candies are also on their shelves.

In Harrods, you can buy a “libido enhancer” in the form of an infusion, which, despite the price of around 350 euros, was sold out in an hour. One of the most famous cosmetic chains, which also works with us, in the last e-mail promoted the usual: mascaras, face masks, blushes, and among them something else, new for them: products for “intimate care” . Clicking on the link revealed dozens of artistically styled vibrators, lubes for sensitive body parts, and candles that burn into massage oil.

sexual wellness also includes brands from which it would not be expected, such as one, also well-known, manufacturer of clothing, jewelry and accessories. Does anyone else doubt the economists’ estimate that the global sexual wellness market will grow to 40.4 billion dollars by 2027 ?

– The medical profession, their partners, and even the women themselves, for years put women’s pleasure in the last place, and for some it didn’t even happen, but the woman was an object for fulfilling sexual desire – believes Chloe McIntosh , founder of the Kama brand and platform. That’s why, he says, it’s the sexual wellness engine we’ve been waiting for.

– We have known for years that exercise and proper nutrition affect our health. Then the focus shifted to addressing stress, anxiety and emotional well-being. But when I got pregnant, I started researching how pregnancy affects my hormones and libido. I discovered that, on the one hand, we have medical advice based on diseases, dysfunctions and risks. On the other hand, you have the porn industry. The area of ​​sexual wellness, which should represent a perfect environment, led by informed and educated women about sexual desire, health and well-being – was empty – she says. Fortunately, it is now full as a beehive. And scientists believe that the growth of this industry can be attributed to younger generations who are more curious and open about topics that were previously considered taboo.

Social networks, the Goop brand, and a completely different view of things, embodied in libido supplements , apps , and vibrators as wellness tools, have actually brought women’s sexual desire into the spotlight .

– Female pleasure has become an everyday topic, like taking multivitamins or meditating. If we educate ourselves on how to nurture that side of ourselves, we also nurture our physical, emotional and partner well-being – concludes Chloe McIntosh.

From pleasure items to viral education, sex experts reveal the trends in sexual wellness for 2022.

Self-satisfaction in focus

Luxury sex toy brands have teamed up with celebrities and drawn plenty of other people into an open discussion on the topic of “solo” sex. According to the Rowntree portal , the three biggest trends in this area are audio erotica, guided masturbation and streaming services with content that is not pornographic but informative.

Vitamins for better sex

Today, people think more and more about their sexual health, so vitamins that meet our needs will be very important, according to sexologist Marla Renee Stewart, a lecturer at Clayton State University. She adds that many people are turning to natural libido and erectile tissue enhancers, but they should not be taken without consulting a doctor.

– In a world full of convenience, these pills and supplements allow you to have something natural and fast-acting, which is the key to any kind of innovation in sex – says Stewart.

You have an app for that

Today there are applications for everything, even for improving your sex life. Lover, Ferly, Rosy, Caria are just some of the most popular, and are intended to help with various conditions, including infertility, loss of libido, depression, menopause, sexual dysfunction.

According to Stewart, many companies are developing apps, tools and devices that help people improve sexual health, from pelvic floor and body health to orgasm instruction and mental stability.

Technology at hand

Yes, we are talking about little things that can be carried everywhere with you. They are increasingly popular because they can remove obstacles that prevent sexual satisfaction. For him, these are special rings, for her “smart” vibrators, and for both of them massagers of erogenous zones, as well as aids that participate in solving medical problems.  

The therapist in the bedroom

Sex therapy is gaining incredible popularity because more and more people are looking for help in their intimate lives, whether they are alone or in a couple. This therapy could be incorporated into the practice of urologists, while psychologists say that when you feel comfortable talking about sex and exploring your sexuality , you can gain more pleasure and improve your overall health. If you are still uncomfortable with going to the doctor’s office, sexologists also work online. It is only important that they are reliable.