SKKN By Kim Raises Beauty Standards With A New Lipstick

People either love Kim or love to hate Kim — there’s not much in-between, no “lukewarm.” A long-running cultural passion surrounds this woman. To quote one of my favorite podcasts Who? Weekly, Kim is a “Them,” as her identity is known cross-generationally: Boomers, Millennials, and Gen Z have all been keeping up with the Kardashians for over a decade. Her influence undeniably runs deep, but I would argue so does her business acumen. Kardashian has often been referenced as the blueprint for the influencing industry, but did that influence alone earn Skims, her shapewear company, a valuation of $3.2 billion? While general interest in Skims can be tied back to her involvement, it thrives on its own. I personally know more than one Skims consumer who has no idea Kim Kardashian is involved in the company. “What I’ve learned with Skims is that it’s really a product-based brand, it’s not really a celebrity brand, in my eyes,” Kardashian told me. “That’s exactly what I’m doing with SKKN.”

SKKN by Kim, the makeup and skincare line owned by Kim Kardashian, is expanding its collection with the launch of the new Silk Matte Lip lipstick. Kim relaunched the SKKN by Kim makeup line, after shutting down the brand in 2021 to reformulate products and improve creative direction.

This product is a creamy lipstick that applies lightly to the lips, providing hydration for up to eight hours, despite its matte appearance. Usually, products with a matte finish feel dry on the skin and lips due to their drying formulas. However, thanks to the superior combination of moisturizing waxes and oils, Silk Matte Lipstick maintains moisture throughout the day.

The new Silk Matte Lipstick comes in 10 neutral shades: “Fair Beige Nude,” “Light Peach-Pink Nude,” “Light Neutral Pink Nude,” “Dusty Peach Nude,” “Medium Warm Beige Nude,” “Medium Rose Brown Nude,” “Medium Mauve Nude,” “Dark Honey Brown Nude,” “Dark Rosewood Nude” and “Deep Mahogany Nude.”