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  • Beauty

It’s Time For A “Cherry Mocha Girl”

Cherry mocha has been a buzzword in the beauty industry that references any burgundy hair hue or deep brown nail polish color with a warm cherry red tint. This year, however, the trendy color has taken on a life of its own, with over 1,800 videos on TikTok under the hashtag #CherryMocha and a full-on glam and fashion aesthetic to go with it.
Alessandra Signorelli Published: January 18, 2025 | Updated: January 18, 2025 2 minutes read
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However, the obsession doesn’t stop there, considering beloved fashion houses – like Gucci and House of CB – have recently dropped collections that heavily feature the hue.

Enter: the quintessential “Cherry Mocha” girl of winter ’24/25. Because “Cherry Girl” summer is so last season.

The “Cherry Mocha” Girl

While the hues associated with “cherry girl” summer are more of a vibrant red, “cherry mocha” winter is defined by burgundy colors — both opaque and sheer — that are much darker (and sultrier) by comparison. The rising aesthetic encompasses all things makeup, manicures, outfits, shoes, and accessories.

“A cherry mocha girl is in her moody, vibe-y, cool girl cold weather feels,” says Delaney Childs, a fashion-forward influencer. “The looks are rich, decedent, and a little romantic with quintessential fall and winter tones.”

Case in point? Supermodel Jasmine Tookes was the ultimate cherry mocha girl in Paris in October, with the dress, stiletto pumps, purse, manicure, and high-gloss lip to prove it. Then there was Hailey Bieber, who celebrated her birthday last year in a velvety cherry mocha dress with matching monochromatic nails. Though aside from taste-making celebs, Google Trends reveals that the phrases “gothic romance” and “dark coquette” have reached an all-time high, signaling that all things vampy are of increasing interest.

Hello, Dark Cherry-Tinted Lips

ICYMI: vampy cherry-tinted lips have been dominating this season’s beauty trends. They were spotted on the Weiderhoeft runway during New York Fashion Week in September, for one. Countless it girls have also been sporting the color on their lips, including Kylie Jenner, Hailey Bieber, Elsa Hosk, and Jess Hunt.

“The iconic cherry mocha lip is my version of the new clean girl look, but with a monochromatic touch,” Karen Gonzalez, a beauty influencer, tells Bustle. And top makeup artists also say that the lip color is going to be major for the fall and winter months.

“Minimal face and eye makeup with a pop of a deep, fall-colored lip is going to be very in,” Emily Gray, a Nashville-based makeup artist, previously told Bustle. Tobi Henney, a celebrity makeup artist, has echoed this. “Vampy lips are coming back.”

For the ultimate dark cherry cola lips, here are seven burgundy-tinted gloss formulas you’ll want to add to your makeup bag this season.

About The Author

Alessandra Signorelli

Alessandra Signorelli

Signorelli is an Italian journalist writing about travel, lifestyle, wellness and beauty. She works in the Editorial Board of George V Magazine. She is based in Rome.

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