Calin Van Paris|
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L’Oréal Paris just launched the new OOH campaign in Cairo with the main tagline “Purified Scalp and Moisturized Hair for 72 Hours”. This campaign features their “ELVIVE Shampoo” and “ELVIVE Conditioner”, a collection advertised with the main aim to boost brand recognition and establish a strong reputation. The campaign use star power of international artist and singer Camila Cabello to grab attention. L’Oréal Paris’ prior successful OOH appearance was during May 2024 featuring renowned actress Mona Saki advertising for the Extraordinary Oil Collection.
The visuals display the “ELVIVE Hyaluron Pure 72H Purifying Shampoo” and Conditioner using purple background similar to the product packaging’s color. Purple is known for its calming and uplifting properties, the color purple is said to promote mental well-being. It’s believed to create a sense of balance and inner peace, even fostering a connection between the mind, body and spirit.
New Hyaluronic Hydra Technology
The most powerful moisturizing ingredient in skincare is now available directly for your hair care routine. Thanks to the hyaluronic acid in its formula, the new line of EL VIVE Hyaluron Moisture has a plumping power, injecting 4 times more moisture into the hair from the first application.
With proven results on hair, the active hyaluronic ingredient fills the hair with fibers, preventing the cuticle from opening, enhancing hair shine, reducing breakage, detangling and controlling frizz for light, flowing and healthy hair.
Hyaluronic acid is a substance that our bodies produce naturally, and is known for its high ability to moisturize the skin, as it has the ability to retain up to 1000 times its weight in water.
How does the VIVE Hydra Hyaluronic formula work on my hair?
Inspired by its incredible skin-hydrating properties, L’Oréal Paris Laboratories have developed a new way to use the active ingredient Hyaluronic Acid. Our plant-based Hyaluronic Acid specifically hydrates the hair, acting as a protective shield that envelops the hair fibre, leaving hair 4x more hydrated**, 7x stronger** and less frizzy.
With proven results, 9 out of 10 customers say their hair is softer, more resistant and more hydrated*. The new EL VIVE Hyaluronic Hydra formula creates a protective layer around the hair fibre, preventing it from opening, enhancing the cuticle quality and increasing the shine of the strands, leaving hair stronger and more resistant, in addition to detangling and controlling frizz, for light, flowing and healthy hair.
It cleanses the scalp by removing built-up product and impurities, leaving it feeling regressed. It also helps eliminate residue that can make the hair look dull, all while keeping the ends hydrated. EL VIVE Hyaluron Pure recognizes the growing trend of people wanting scalp-specific hair care products.
Expertly tested and approved formula. For more information about testing and formulas, click here.
** Effective experience compared to traditional shampoo
Calin Van Paris
Christopher Luu
Alessandra Signorelli
Amandine Lhoste
