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The Reformation x Camille Rowe capsule collection focuses on timeless essentials imbued with an Art Deco touch.
Fresh off a viral collaboration with “TikTok‘s favorite mom” Nara Smith, Reformation announces a new capsule collection — this time with the eternally “cool girl” Camille Rowe .
This isn’t Rowe’s first—or even second—collaboration with the brand. After their last collection sold out in no time, the cult label and the French-American it girl are teaming up again for a third time: Reformation x Camille Rowe .
While the previous capsule collection offered a cascade of festive sequins, this one retains Rowe’s signature sensual and fluid aesthetic while adding a Gatsby-esque touch. The collection features twenty pieces—including beaded lace designs, low-rise trousers, and sleek leather accessories—available in sizes XS to XL, with some pieces offered in extended and petite sizes. It will be available online and in all stores, including Reformation’s new Paris location, opening in November.
The designer shares with us the inspirations behind this collection, her favorite pieces and gives a brilliant tip for looking chic during the Holidays and all year round.
This is your third collection with Reformation! What’s different this time?
“My collections with Ref have evolved with me as I’ve gone from my mid-twenties to my thirties. The 2023 collection was very sexy and rock’n’roll, while this one is more romantic and sophisticated. Both reflect who I am and how I dress, but this one is a little more mature.”
What did the mood board for this collection look like?
“We really focused on references to Paris in the 1920s and 1930s, with an emphasis on precise cuts and meticulous finishing. Small touches, like beaded embroidery, fringes, or the placement of seams, greatly change the final impact of the piece.”
How has your personal style evolved since your last collaboration with Reformation?
“My personal style has actually been quite consistent over the years. I still regularly wear clothes I’ve had since high school—proof of the value of investing in durable, quality pieces. I wanted these designs to also be timeless essentials, focusing on the pieces I wear most often or those that were missing from my wardrobe.”
What are your best tips for dressing chic during the holidays?
“My best advice, regardless of the season, is to find a good tailor and work with them regularly. Custom tailoring personalizes your garments and has a huge impact on how you look and feel in your clothes.”
What are your favorite pieces in the collection?
“I’m really very proud of everything. The bag is a timeless tote that anyone can wear. The Bianca dress hugs the body beautifully and I love the fringe detail. The Juno cashmere sweater might be the unexpected piece — it’s super easy to wear with the Vivienne low-rise pants.”