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A real “honor” for the superstar, who wants to bring her “universe, her history, her roots, her creativity and her own femininity” to this collaboration. For its new “Million Gold for Her” campaign, Rabanne has called on Gigi Hadid. With this new product, the house intends to capitalize on the success of its men’s version, one of the best-selling in the world. And who else but the star model to embody this almost addictive fragrance?
“A large part of my personality is tinged with masculinity, which is why I like the mix of feminine and masculine elements in a fragrance,” she confided. The campaign, imagined by Mert Alas and Manu Cossu, already sets the tone. With long hair, Gigi appears more sensual than ever in a gold Rabanne dress encrusted with Swarovski crystals. Bonus point for the soundtrack: “PURE/HONEY” by Beyoncé.
Confidence, sensuality and power: this is how Tory Burch describes her new perfume “Sublime”. Qualities that perfectly match the person who embodies this fragrance, Kendall Jenner. With her red lips, her hair flowing in the wind and her confident gaze, the top model presents the bottle imagined by the artist Malin Ericson in a sober but striking campaign, going from black and white to color, punctuated by the voice of the London artist Bakar covering “A Girl Like You”. Simple but terribly effective!
Lucien Laviscount for Kilian Paris
Revealed in the series “Emily In Paris” on Netflix, Lucien Laviscount adds a new string to his bow by becoming the first ambassador of the house of Kilian Paris. The actor now lends his face to the new fragrance called “Old Fashioned”. The commercial, which will certainly delight the many fans of the British actor, invites us to follow him to a secret bar nestled in a historic Scottish castle. A campaign that perfectly embodies the blend of English charm and French sophistication.
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