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With Salma Hayek Pinault’s first collaboration in the field of aesthetics, the Ultherapy PRIME® campaign sets new standards for the future of beauty and self-care, emphasizing the transformative power of individualized, non-invasive skin tightening and lifting procedures.
Merz Aesthetics®, one of the world’s leading companies dedicated to medical aesthetics, today announced world-renowned actress, director and producer Salma Hayek Pinault as the first global brand ambassador for Ultherapy PRIME®.
Ultherapy PRIME® is an innovative, micro-focused ultrasound platform for customized, non-invasive skin tightening and lifting. Ultherapy PRIME® can tighten the upper and lower face, submental area, neck, and décolleté. It requires only one session, no downtime, and results can last up to a year or longer.
With her clear commitment to authenticity, Salma Hayek Pinault relies on Ultherapy PRIME® for a personalized, natural-looking facelift. This collaboration reflects their shared belief in helping people worldwide look and feel their best, thereby boosting their self-confidence.
Salma Hayek Pinault is a highly acclaimed, Oscar-nominated actress and Emmy-winning director, also celebrated for her work as a producer. She is passionate about causes that align with her core values and beliefs and has long supported several leading non-profit organizations. A staunch advocate of authentic self-expression and a well-groomed appearance at any age, she encourages others to embrace treatments that enhance their natural features.
“Self-care is important. Years in front of the camera have taught me to accept my path and seek out treatments that enhance my natural beauty,” says Salma Hayek Pinault. “Ultherapy PRIME® stimulates the production of collagen and elastin exactly where I need it*, giving me a long-lasting**, natural-looking lift. It’s non-invasive, requires only one session, and has no downtime. It’s the future of beauty, and that’s why I can’t stop talking about it.”
The Ultherapy PRIME® platform is the evolution of Ultherapy® (Legacy), recognized as the gold standard for non-invasive lifting and skin tightening. Building on a track record of proven, natural-looking results, Ultherapy PRIME® redefines the future of non-surgical skin lifting and tightening by uniquely combining innovative micro-focused ultrasound technology with clear, real-time visualization. These innovations enable a safer, more effective, and personalized lifting experience that can last up to a year or longer. Since its launch in September 2024, Ultherapy PRIME® is already available in over 80% of its target markets, with further market launches anticipated in 2025.
“We are proud of the successful launch of Ultherapy PRIME® in the DACH market and are delighted to continue this success story together with Salma Hayek Pinault as our global brand ambassador. As the first official brand ambassador for Ultherapy PRIME®, we are gaining an inspiring personality who embodies our values of natural beauty and confidence. This partnership marks a significant milestone in bringing the benefits of our non-invasive, micro-focused ultrasound technology to even more people and further strengthening trust in Ultherapy PRIME®.” – Stephan Becker, COUNTRY MANAGER DACH, Merz Aesthetics®
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