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Jaeger-LeCoultre expands the circle of his brand ambassadors and welcomes the French actor Omar Sy as a new friend of the Maison. With his international career, his versatile work and his authentic charisma, the actor will represent the values of the Swiss watch manufacturer in the future.
Omar Sy is one of the most famous actors of his generation. Since his beginnings in French radio and television, he has made a name for himself with roles in comedies, dramas and international film productions. Instead of committing himself to a genre, he is constantly looking for new challenges and constantly developing his artistic profile. Jaeger-LeCoultre sees this attitude as a parallel to his own claim to cultivate watchmaking through precision, innovation and continuous development at the highest level.
Sy himself also connects a lot with the world of haute Horlogerie. For me, a watch is more than just an accessory. It reflects my relationship with time, discipline and personal expression,” explains the actor. He particularly appreciates creations whose value is expressed through design, craftsmanship and attention to detail. Exactly this interplay of tradition and innovation corresponds to his own way of working.
According to the Maison, the partnership is based on shared values such as savoir-faire, discipline and the pursuit of excellence. As in watchmaking, Omar Sy’s career is a long process of preparation, perseverance and continuous refinement of his craft. His roles were characterized by a combination of emotional depth, humor and authenticity.
Jaeger-LeCoultre also sees a close connection in style. Omar Sy’s appearance is characterized by natural elegance, restraint and self-confidence – characteristics that, according to the manufactory, also distinguish the iconic Reverso. Instead of staging, both the actor and the maison rely on timeless sophistication and versatility.
The new collaboration will be presented as part of the interview series «The Hour Before». The format is dedicated to the often invisible moments that precede great successes – the phases of preparation, doubt and decisions that shape the further path. Omar Sy talks about the formative stages of his career, about courageous decisions and the will to reinvent himself again and again.
Jérôme Lambert, CEO of Jaeger-LeCoultre, describes the partnership as a natural connection: Omar Sy embodies the values and aesthetics of the Maison with his commitment to his craft, his reserved self-confidence and his unmistakable style. Accordingly, they are pleased to present the cooperation within the framework of “The Hour Before” to a wide public.
For more information visit: https://www.jaeger-lecoultre.com/