|
Neubauer Artists LLC Getting your Trinity Audio player ready... |
A campaign that focuses on the magnetic attraction of the house’s handbags and the instinctive connection between object and desire. The new campaign focuses on Global Brand Ambassador NINGNING from aespa and the Gucci Paparazzo, after the first chapter with Kate Moss for the Gucci Borsetto and Emily Ratajkowski for the Gucci Giglio.
The campaign images captured by Mert and Marcus reflect a unique idea: when a bag becomes part of one’s own world, it completely takes over the mind. Appearing in Gucci outfits that reflect the identity and feel of any bag, the styling ranges from minimalist and slim to full GG in garments and accessories. Materials, surfaces and silhouettes repeat themselves in the pictures and always return to the bag in the center.
At the center of the chapter is the Gucci Paparazzo, designed with a soft, relaxed silhouette that balances a striking shape with a relaxed feel and is just as effortless for casual looks as more formal outfits. The web strip and the Horsebit hardware give the design a sense of Gucciness. The Horsebit embraces the future through the past and recalls Gucci’s equestrian inspirations from his first appearance in collections of the late 1940s and quickly became one of the most famous emblems of the house. In addition, the web strip continues to reflect this heritage and gives a characteristic identity that connects the design with the archive codes of the house.
The handbag features a silhouette with a soft leather upper handle, a detachable and adjustable leather strap for added versatility, and a die-stud with a snap button and a magnetic closure for more functionality. Gold-colored fittings and a leather pendant with the “Made in Italy by Gucci” logo complete the design.
As a global brand ambassador, NINGNING brings a fresh, fashionable energy to the paparazzo and thus strengthens the connection between the house and the audience worldwide.
Gucci.com
About The Author