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Her adventure becomes a wild, unapologetic race through the vast desert under the night sky, before slowing things down at a classic roadside motel. Her Speedcat-fueled adventure reflects a spirit of freedom, unpredictability, and bold exploration.
Dua breaking boundaries at every turn. It serves as a powerful symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation.
Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.
The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Dua Lipa, 29, paired the shoes with a black quilted Puma jacket, a bodysuit with pins and black sheer tights, while Emily Ratajkowski, 33, paired the sneakers with a sexy low-cut top and pants set and a black leather coat.
“A quick trip to Milan,” Dua captioned the footage from the presentation, which she posted on social media. By the way, among celebrities, David and Victoria Beckham’s son Romeo was also present at the Puma brand event. Together with Dua, they happily posed for photographers hugging.