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Premium leather without the premium price
Probably yes, offering accessories that look and feel designer, but without the astronomically high prices. Marta Ortega, president of Inditex, is very good at spotting trends – not only in clothing, but also in business and industry. Having a line of premium clothing is an effective way to attract a clientele that is used to moving in luxury.
In fact, ski equipment, collaborations with designers such as Stefano Pilati or with personalities such as Kate Moss and, now, top quality bags, have begun to change our view of Zara. No longer a brand we turn to for clothes we only wear once, it’s now becoming a place that sells viral pieces worth saving up for.