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The American singer and songwriter is the new ambassador of the Chanel spring collection for 2025.
American songwriter and singer Gracie Abrams has been chosen as the face of Chanel’s Spring/Summer campaign. Her participation in this prestigious campaign marks the fusion of modern sensibility and timeless elegance for which Chanel is known. The campaign photos are signed by Craig McDean, while the art direction is entrusted to the renowned director, which further emphasizes the connection between fashion, music and film.
A perfect match with the Chanel aesthetic
Gracie Abrams, known for her emotional songs and sophisticated fashion taste, fits perfectly into the DNA of the French fashion house. Her femininity and playful style have been noticed many times on the red carpet, where she often chose Chanel creations. “Chanel gives me a feeling of complete freedom and creative fulfillment,” the singer said about this collaboration.
Key pieces of the collection
The Spring/Summer campaign focuses on reinterpreting classic Chanel elements through a modern approach. Among the most notable pieces is the tweed baseball jacket, which combines a sporty aesthetic with refinement. Paired with Bermuda shorts, this piece portrays a harmonious blend of tradition and contemporary style.
Color and details
The colors of the collection remain true to the Chanel aesthetic, combining neutral tones of black and white with pastel pink shades and sky blue. These colors exude timeless elegance with a fresh and playful twist. Details like flower brooches and decorative bows add an extra dose of femininity.
A vision of modern elegance
The creative team of the campaign, successfully revived the idea of the modern Chanel woman – confident, creative and authentic. Gracie Abrams perfectly captures this vision by uniting the subtlety of her artistic expression with the luxurious style of the fashion house.
The spring collection for 2025 brings a reinterpretation of classic Chanel elegance through refreshed cuts, materials and details, while the choice of Gracie Abrams as ambassador emphasizes the connection between fashion and contemporary art. Chanel continues to redefine elegance and show that tradition can go hand in hand with a modern sensibility.
Photo: Promo
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