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It’s creating a place where the world of watchmaking is harmoniously embedded in an extraordinary alpine environment. The sales area is located on the sixth floor of the Titlis Tower and covers almost 200 square meters. At this height, visitors have a panorama of the surrounding peaks, which gives the boutique a unique selling point and offers ideal conditions to discover the world of the Maison.
The new boutique was designed and designed in close collaboration with Rolex architects to present visitors with a wide range of Rolex watches, from which they can choose their favorite model in peace and in a high-quality ambience.
SYMBOL FOR THE WORLD OF ROLEX
The new specialist shop is pleasantly flooded with daylight and modernly furnished. It impresses with an elegant interior design and the natural environment in which it is embedded. Generous glass fronts extend the space to an extensive alpine landscape and offer visitors a breathtaking view of the snow-capped peaks. In the center of the room, a table made of natural stone embodies this duality: As a sculptural object, it connects a rough surface on one side with a
smooth on the other, creating a subtle dialogue between organic material and a more processed, refined form of expression.
The materials were selected with the utmost care. Wall coverings made of American walnut wood and Verde-Alpi marble – whose subtly illuminated grain is reminiscent of the maritime world, which plays a role for Rolex – immerse visitors in an extraordinary atmosphere. Their shades of color harmonize perfectly with the smoked oak coverings and the natural fiber carpet that adorn the floor. The seats are covered with green velvet, made of leather or covered with an exquisite beige fabric that gives the room warm and soft accents.
Like a Rolex watch, every facet of the new specialist shop bears the unmistakable signature of master craftsmen. The outstanding talents of the best in their respective field have given the room and its furnishings a special aesthetic.
To round off the visit to the specialist shop as an experience, a lounge area and a bar have been specially set up, where undisturbed customer conversations take place and the desired watches can be presented in detail. Boxes made of American walnut wood and vertical display cases
with a leather-covered mechanism show a balanced selection of wristwatches. The ribbed, which adorns the bezel of certain classic wristwatches, served in particular as inspiration for the pattern on the wall elements that structure the glass fronts.
All structural and design features complement each other perfectly. They create an appealing space and an atmosphere permeated by the spirit of the brand. The flawless execution of the interior, furnishings and decoration also underlines Rolex’s continued pursuit of the highest quality in all areas of its business.
The store opened today is part of a worldwide network of exclusive specialist stores that, as brand ambassadors, best embody the identity of Rolex. They invite visitors to immerse themselves in the history of the brand and get to know its richness and diversity. The new boutique on the Titlis is all about Rolex and embodies its culture of excellence in a perfect way.
OFFICIAL WEBSITES
bucherer.com
rolex.com
rolex.org