George at Asda x Billie Faiers swimwear collection Credits: George at Asda
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Supermarket clothing brand George at Asda has unveiled a new swimwear collection with collaborator TV personality Billie Faiers, building on the success of her previous womenswear and children’s collections.
The line features one-piece swimsuits and “figure-enhancing” bikinis in patterned chevron designs, seersucker rib, and metallic fabrics, alongside cover-ups, including a gold metallic crochet knitted dress featuring nude rhinestone-encrusted mesh.
“Each of the products in the range are made using soft and lightweight fabrics and the fits are all amazing, super flattering and perfect for summer holidays.”
Glenda Hansford, buying director at George at Asda, added: “We’re thrilled to enter a new category with Billie. The new swimwear range is an excellent addition to Billie’s current offering – particularly as the existing ranges are received so well.
“Billie’s personal style is mirrored in each of the individual pieces from crochet dresses to patterned co-ords and metallic swimsuits, giving consumers fashion-forward pieces at amazing prices. We look forward to seeing the collection launch just in time for those summer moments and our partnership continue to flourish.”
The collection will be available online at george.com and selected Asda stores. Prices start at £10 pounds.
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