People walk in front of the Apple logo in New York, USA. April 14, 2023 - Reuters
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Apple plans to make the next version of its iOS 18 operating system its main gateway to the world of artificial intelligence on iPhones.
With the upcoming release of iOS 18, iPhones will be able to automatically summarize incoming notifications, give a quick summary of news articles, with the ability to transcribe textual voice notes, and it is also expected to improve features such as suggesting applications.
iPhone users will also be able to make quick and smart edits to photos, such as deleting some elements or changing photo backgrounds.
But the only thing that is still missing from Apple’s artificial intelligence strategy on iPhones is the chatbot, and according to Bloomberg, the company’s management has great reservations about moving in this direction.
It is noteworthy that well-known chatbots, such as ChatGPT from OpenAI, Gemini from Google, and Copilot from Microsoft, have all encountered errors during users’ experiences with them.
These mistakes ranged from providing false information and promoting rumours, and even incitement to violence and suicide, and also reached the point of racial bias and historical fallacies.
Chat bots: cautious steps
Apple is usually cautious in its steps and positions with modern technologies, in anticipation of affecting its mental image among users, which is always linked to the fact that it maintains privacy, but this does not mean that it is infallible from error, which was represented in its recent Crush advertisement .
However, Apple’s conservative approach towards chatbots will not deprive iPhone users of obtaining a distinctive experience on their smartphones, as the company has, according to previous reports, concluded an agreement with OpenAI to use its smart models on iPhones.
Apple’s cooperation with OpenAI will lift some of the technical burden and social responsibility from the iPhone manufacturer for any errors that the ChatGPT chatbot may commit, and it is expected to be revealed during the activities of Apple’s WWDC 2024 developer conference.
Expectations indicate that Apple will rely on the artificial intelligence features introduced with iOS 18 on the local on-device processing system for data, in order to preserve the privacy of users and their data.
But at the same time, you will use the external cloud processing method, which uses the company’s servers, and requires an Internet connection, so that the user can benefit from these smart features.
Although Apple entered the artificial intelligence market in 2011 with its smart assistant Siri, it was too late in shifting the efforts of its researchers to this field to develop tangible products and features, compared to the frequent updates that Google was keen to push to its smart assistant Google Assistant, especially at the level of voice commands.
Apple has entered into negotiations with Google regarding the use of its smart models on iPhones during the coming period, but they have not yet resulted in a clear agreement.
Apple fans are awaiting its annual WWDC 2024 developers conference, scheduled for next June 10, during which the company will reveal the latest versions of its software operating systems.
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