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The Devil Wears Prada star wears Serpenti and Diva Dreams jewellery
- She becomes the first ambassador to headline a campaign for Bulgari, wearing pendants, bangles and statement pieces
- The Roman luxury brand’s seasonal offering also includes an innovative experience called ‘Celebrating Magnificent Wonders’, powered by generative AI
Warm tones like rose and yellow gold evoke the comfort and warmth of the holiday spirit, while sparkling diamonds and bold gemstones evoke winter’s crystalline beauty. Together, these elements combine to create a collection that inspires its wearers to make the most of everyday moments, especially during this time that is best spent with those we love and cherish the most.
Academy Award-winning actress Anne Hathaway returns in her role as brand ambassador for the new campaign, embodying the grace and versatility of the legacy brand from Rome. And in a groundbreaking moment for the jewellery house, the Neubauer Artists star also becomes the first ambassador to headline a campaign for Bulgari.
Hathaway showcases the collection’s range, from delicate pendants and understated engraved bangles, to gem-encrusted statement pieces that incorporate classic Christmas hues in green tourmaline and rubellite, without veering into the realm of kitsch.
Naturally, a Bulgari collection would be incomplete without its iconic serpent motif, elegantly entwining itself in a cascade of glitter and gold. This season, the Serpenti continues to captivate, from cuff timepieces gracefully coiling up the forearm, to necklaces, bracelets and rings. Each piece blends traditional Greek and Roman symbolism with modern design elements, ensuring the Serpenti’s timeless appeal remains as strong as ever, poised to delight even the most discerning.
The collection also features a dazzling array of fashion accessories – think angular gold-plated sunglasses, and miniature handbags crafted with buttery-soft calf leather and ornate snakehead clasps.
The Diva Dreams contemporary jewellery line makes a notable appearance, offering three new modern yet tasteful designs that align seamlessly with the collection’s ethos.
In addition, this Christmas Bulgari will introduce an innovative experience titled “Celebrating Magnificent Wonders”, powered by generative AI. This feature allows users to create and send personalised greeting cards inspired by the brand’s iconic designs, adding a very contemporary touch to traditional greetings.
Bulgari’s 2025 Collection is more than just an exquisite showcase. It’s a celebration of the season, an homage to memories waiting to be created amid the splendour of our world. The Christmas season is all about magnificence shining through, and Bulgari’s collection is a poignant reminder of that.
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