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Neubauer Artists LLC
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Beauty objects moved beyond the confines of the handbag at Givenchy’s spring/summer 2027 show in Paris, becoming visible, functional elements of the look and blurring the boundaries between accessory and tool.
In recent years, consumers have increasingly found ways to keep everyday essentials such as lip balm, hand sanitiser and fragrance within easy reach, rather than tucked away at the bottom of a handbag.
At Givenchy, this shift in everyday behaviour translated into a luxury runway statement. Mirrored make-up compacts were fastened to leather belts, while lipsticks doubled as hair clips, transforming familiar beauty essentials into accessories in their own right.
Conceived by Givenchy Creative Director Sarah Burton, the looks sat within a broader accessories offering that included crescent-moon bags, hook-heeled sandals and a lock-and-key choker.
Burton’s show notes focused on the demands of modern life and the need for a wardrobe that can adapt to its constant movement. “I wanted a sense of balance and clarity. A wardrobe to bring precision and simplicity to dressing as we speed through the multiple perspectives and perpetual motion of all our lives,” the designer said.
Created by make-up artist Lucia Pieroni, the beauty looks centred on bold, stamped-effect eye shapes traced in cobalt blue and jade green liner. These graphic accents were balanced by a luminous, second-skin complexion and softly blurred lips, bringing together striking colour and understated skin.
The looks featured Givenchy Beauty products, including Khôl Couture Waterproof Eyeliner in 4-Cobalt and 5-Jade, Prisme Libre Glow Serum Foundation, Prisme Libre 4-Colour Pressed Powder, Le Rouge Hydra Balm in 00-Natural and Le Rouge Satin Silk in N03-Beige Crush.
Reflecting the house’s established design codes, the products draw on Givenchy’s heritage, with packaging inspired by its jewellery and pieces from the 1952 archive.
The runway presentation also built on Givenchy’s previous exploration of wearable lipstick through its Les Accessoires Couture collection, which introduced a Le Rouge case fitted with a leather belt loop, allowing the lipstick to be worn directly on the belt.
For SS27, the house took this concept a step further, moving beyond the idea of make-up as something to be carried. Rather than simply accessorising the beauty product, the look integrated it into the styling itself, transforming everyday cosmetics into a visible element of the ensemble.
In doing so, Givenchy blurred the boundaries between beauty and fashion, presenting make-up not merely as a finishing touch, but as an accessory in its own right.
This comes as wearable beauty has already demonstrated its commercial appeal. Rhode’s Lip Case, a silicone phone case designed to hold a Peptide Lip Treatment, sold out within 15 minutes of launch. WIRED’s review described the wearer as “a walking, unpaid Rhode advertisement” – an observation that captures the format’s appeal to brands as much as its visibility to consumers.
Increasingly, beauty brands are building wearability into product design from the outset. Laneige’s JuicePop Box lip tint, launched in January, reflects this shift, with Vice President of Marketing Allison Pollack telling Glossy that wearability had been a consideration from the beginning. Teen-focused brand indu has taken a similar approach, designing its lip oils and brow gel to be attached to bags or phones.
The trend extends beyond make-up, with everyday essentials increasingly being reimagined as accessories. Hand sanitiser brand Touchland has transformed a functional staple into a style statement with its range of carrying cases, while Glow Hub has also explored ways to turn hand sanitiser into a wearable accessory.
Across price points, the proposition is consistent: products once kept out of sight are being reimagined as objects to display, carry and style. At Givenchy, that shift moves beyond portable packaging to the runway itself, where beauty essentials become part of the accessories wardrobe.
