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Neubauer Artists LLC
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Summary
Romain Gavras directs Dakota Johnson and Alexander Skarsgård in a 35mm campaign film for Valentino Beauty’s brand new fragrance, Vendetta.
Vendetta comes in two fragrances: “Vendetta Donna”, featuring tuberose, and “Vendetta Uomo”, with hints of ginger and cinnamon.
Valentino Beauty makes a magnetic return to passion with Vendetta, its new duo of prestige perfumes, featured in a campaign film starring Dakota Johnson and Alexander Skarsgård.
Directed by Romain Gavras and photographed by Inez & Vinoodh , this cinematic narrative, shot on 35mm, takes the form of an intimate and instinctive escape, set to the infectious rhythms of “It’s a Sin” by the Pet Shop Boys. Between sun-drenched highways and hushed, shadowy interiors, Johnson and Skarsgård embody two rebellious souls bound by an undeniable energy, gravitating around each other in a shared quest for freedom.
Throughout the film, Valentino’s iconic red permeates key moments, from flowing gowns to the most subtle gestures, a visceral symbol of sensuality, intensity, and the anticipation of what is to come. This passion is expressed through two distinct olfactory signatures. Composed by Dominique Ropion and Andrew Everett, “Vendetta Donna” is a woody gourmand floral centered on a luminous and sensual Tuberose Osmobloom™. It opens with an explosion of juicy blood orange nectar before giving way to a warm and lingering sandalwood base.
Its counterpart, “Vendetta Uomo,” created by Marie Salamagne, is a gourmand spicy woody fragrance that plays on contrasting textures. It opens with a burst of CO2 extract of Peruvian ginger and fresh Italian citrus, then reveals an addictive heart of cinnamon liqueur before settling into a structured patchouli and sensual woods.
Reflecting the intensity of this olfactory narrative, the bottle boasts a decidedly couture architecture. Sculpted with a bold graphic “V” motif, integrated into its glass silhouette, each bottle is topped with a pleated cap inspired by the delicate fabric folds of Valentino creations. The crimson red juice of “Vendetta Donna” and the deep cognac amber of “Vendetta Uomo” shimmer through the textured glass, visually completing this tale of magnetic attraction.
The new fragrances are available on the Valentino Beauty website and in stores. Watch the campaign film featuring Dakota Johnson and Alexander Skarsgård below.
Vendetta:
- Blood Feud: A traditional cycle of retaliatory violence or murder between families or clans that can last for generations.
- Personal or Political Campaign: A persistent, hostile effort to ruin or harm an opponent’s reputation, career, or life due to past grievances
