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The new era of Donna Karan New York and the Spring 2024 collection is presented with a campaign focused on a workwear wardrobe, i.e. clothes suitable for the office.
Women we trust: The new era of Donna Karan and the stunning first campaign
The campaign, photographed by Annie Leibovitz, features 8 of the biggest names in the modeling world: Cindy Crawford, Linda Evangelista, Amber Valletta, Karlie Kloss, Liya Kebede, Shalom Harlow, Carolyn Murphy and Imaan Hammam.
House of Donna Karan: Returns with an unexpected fashion campaign
Some of these women have previously walked in its shows in the 90s, thus giving an air of nostalgia and confirmation of the value and duration of the house.
Although the designer is no longer associated with the brand, the new Donna Karan New York will offer clothing and collections that focus on “accessible luxury” and will maintain the house’s original philosophy of designing classic pieces for women’s wardrobes, with emphasis on the workwear wardrobe.
The Spring 2024 collection, inspired by the house’s archives, includes beautiful shirts, draped bodysuits, pencil skirts, sunglasses, fragrances and more, with prices ranging from $156 to $600. This means that the collection offers sophisticated pieces that are accessible to a wide range of consumers.