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Tokyo Fashion Week has been held twice a year since 2005 : in March (Fall-Winter Collections) and in August (Spring-Summer; until 2020 – in October-November). The organizer is Japan Fashion Week Organization (JFWO).
Originally held as Japan Fashion Week in Tokyo, the name was changed to Mercedes-Benz Fashion Week Tokyo in July 2011 after Mercedes-Benz became the title sponsor of the week. Starting from the spring/summer 2017 season, Amazon became the title sponsor, and the event was named Amazon Fashion Week Tokyo. Since 2019, the title sponsor of the event is Japanese technology conglomerate Rakuten, and the week is called Rakuten Fashion Week Tokyo.
“Rakuten Fashion Week TOKYO (hereinafter indicated as Rakuten FWT) 2024 A/W”
Befitting the year-round theme of “Open,Fashion WEEK”, with the cooperation of all participating brands, many opportunities in which the general public could participate in shows and/or installations were generated. It was a week aimed at widely conveying the attractions of TOKYO fashion, creating a fashion week which can be enjoyed by all.
Tokyo Fashion Week has established itself as a platform for avant-garde, experimental and street fashion in Japan, focusing primarily on new names.
Among the participants of the week: Keita Maruyama, Mikio Sakabe, Yasutoshi Ezumi, Ujoh, Aula, Somarta, DressedUndressed, Hanae Mori Manuscript, Motohiro Tanji, Beautiful People, Mint Designs, Hiroko Koshino, Akikoaoki, Harunobumurata, etc.
Rakuten Fashion Week was held under the slogan “Open, Fashion Week”. The event featured 35 physical presentations including the debut show in Japan of Finnish brand Marimekko.
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